Getting Started

• Welcome to DT Exchange Demand
• Onboarding with DT Exchange

Programmatic Mediation

• Working with Programmatic Mediation
• Real-Time Bidding Integration for Mediation Partners
• Ad Request and Response Mechanics
• Bidding Factors

OpenRTB Specifications

• DT Exchange OpenRTB 2.5 Specs
• Supported Macros
• Sample Bid Requests
• Contextual App Targeting for the Post-IDFA Era
• SKAdNetwork

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Ad Formats

• Ad Format Summary
• HTML Ads
• MRAID 2.0
• Video and End Cards
• Playables

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Click Options

• Smartlink
• Click to Native Browser

DT Reporting

• Using the Reports
• Buyers Report

Integration

• Bid Loss Notification
• Gzipping
• QPS Throttling
• A/B Testing

DSP Test App

• DT Exchange Demand Test App
• SKAdNetwork Testing via DSP Test App

Best Practices

• app-ads.txt
• Demand Content Policy
• sellers.json and schain
• Digital Turbine and DV360