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Getting Started

• Setting up DT Exchange Demand

OpenRTB Specifications

• DT Exchange OpenRTB 2.5 Specs
• Supported Macros
• Sample Bid Requests
• Auto Store
• Contextual App Targeting

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Ad Formats & Ad Creative Types

• DT Exchange Ad Formats
• DT Exchange Ad Creative Types

Click Options

• Smartlink
• Click to Native Browser
• iOS Click Logic

DT Reporting

• Using the Reports
• Buyers Report

Integration

• Bid Loss Notification
• Gzipping
• QPS Throttling
• A/B Testing

DSP Test App

• DT Exchange Demand Test App
• SKAdNetwork Testing via DSP Test App

Best Practices

• app-ads.txt
• Demand Content Policy
• sellers.json and schain
• Digital Turbine and DV360