Digital Turbine supports Apple’s SKOverlay class to allow DSPs to drive increased app installs and give a native user experience to their iOS 14+ audience.
The adoption of SKOverlay allows our buy-side partners to maximize creative optimization, by adding a high engagement feature to their ads. We are dedicated to ensuring SKOverlay is adopted in an efficient and optimal manner for real-time bidding.
Bid Request
Unless requested otherwise, DT includes a new SKOverlay attribute in the BidRequest.imp.ext.skadn object in the bid request, that provides the relevant fields which are used to control the SKOverlay. The attribute is only present if both the DT SDK version and the OS version (iOS 14 and above) support SKOverlay.
BidRequest.imp.ext.skadn
| Attribute | Description | Type | Example |
|---|---|---|---|
| version | Version of SKAdNetwork supported. Always "2.0" or higher. Dependent on both the OS version and the SDK version. | String | "version":"2.0" |
| sourceapp | ID of publisher app in Apple’s App Store. Should match BidRequest.app.bundle | String | "sourceapp":"880047117" |
| skadnetids | A subset of SKAdNetworkIdentifier entries in the publisher app’s info.plist that are relevant to the DSP. | String Array | ["SKAdNetwork1.skadnetwork"," |
| skoverlay | List of attributes that should be provided on the bid response | Array | "skoverlay":["dismissible","delay","present, "pos","endcard","autoclose"] |
Bid Response
If the bid request includes the BidRequest.imp.ext.skadn.skoverlay array, then a DSP is able to pass all of the following parameters using the below object on their bid response. If the object is present in the response, then DT will show the SKOverlay on the ad while following the guidelines set in the response.
BidResponse.seatbid.bid.ext.skadn.skoverlay
|
Attribute |
Description |
Type |
Example |
|---|---|---|---|
|
dismissible |
Should overlay be dismissable by the user or not |
boolean |
“dismissible”:0 |
|
delay |
Delay in seconds before showing the overlay (0-60) |
int |
“delay”:5 |
|
present |
Present the overlay or not |
boolean |
“present”:1 |
|
pos |
Position of the overlay; |
boolean |
“pos”:0 |
|
endcard |
Show overlay on the endcard or not |
boolean |
“endcard”:1 |
|
autoclose |
Time in seconds to automatically dismiss the overlay (0-60) |
int |
“autoclose”:0 |
|
ext |
Placeholder for exchange-specific extensions to OpenRTB. |
object |
“ext”:{} |
FAQ
No, this array will only be sent when supported.
BidRequest.imp.ext.skadn.skoverlay will only be sent for iOS 14+ inventory using DT Exchange SDK 8.1.9+.
Using the value we get on BidResponse.seatbid.bid.ext.skadn.itunesitem.