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  1. Digital Turbine
  2. DT Exchange
  3. Buyers Entrance
  4. OpenRTB Specifications
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Supported Macros

Auction Macros

DT Exchange supports the substitution macros defined in the OpenRTB 2.3. Macros may be substituted in the "nurl" field, the "burl" field or in the tracking pixel with the "adm".

Supported Macros

  • ${AUCTION_PRICE} – the settlement price of the auction. This macro is required in any bid response, otherwise the bid is considered invalid.
  • ${AUCTION_ID} – ID of the bid request; From BidRequest.id attribute
  • ${AUCTION_BID_ID} – ID of the bid; From BidResponse.id attribute
  • ${AUCTION_IMP_ID} – ID of the impression won. From imp.id attribute
  • ${AUCTION_SEAT_ID} – ID of the bidder seat for whom the bid was made
  • ${AUCTION_AD_ID} – ID of the ad markup the bidder wishes to serve; from the bid.adid attribute
  • ${AUCTION_CURRENCY} – the currency used in the bid. Digital Turbine only supports USD
  • ${AUCTION_MIN_TO_WIN} - the minimum bid that the bidder would have needed to win the auction. Supported in seatbid.bid.nurl
  • ${AUCTION_LOSS} - Auction loss reason code
 

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