Getting Started
The purpose of this guide to ensure you get the best out of Digital Turbine. Each tab above walks you through the first steps of the process to begin your DT experience. Once you complete each step, move to the next tab.
Signing Up With DT
- Click here, to go to the console
- Enter all the required details in the Sign Up page
- Click Confirm.
Make sure to use your official email address as stated on the app store or your website.
You will receive an acceptance email once all of your information has been processed.
Remember to check your spam folder if you can't find the mail in your inbox.
Logging in to the Console
- Use the credentials entered in the previous step to login to the console
- Click Sign In
Click here, to add your first app to the console.
Adding an App
Having received the acceptance email from DT, it's time to start setting up your apps in the console.
Follow these steps to add an app to the console:
-
Sign in to the console with your user name and password
- Click Add App
- Select the option for the app you are adding to the console
- In the search field, enter one of the following:
- App Name
- Developer Name
- Bundle ID
As you enter your details a list of apps appears according to the information entered.
- Select the app you want from the search results
- Select the COPPA checkbox, when relevant
Your app has been added to the console. Click Add Another App if you have additional apps you want to add to the console.
- In the Add App window select My App is Not Available in the Google Play / Apple App Store
- Enter the app's name
- Select either Android or iOS platform
- In the Category section select the relevant categories that your app corresponds with.
These categories are used by advertisers for targeting purposes.
- Drag and drop an icon for your app
- Enter the Bundle ID for your app
- Select the COPPA checkbox, when relevant
Your app has been added to the console.
Adding Placements on App creation
When adding an app, you have the option to automatically create a default placement. Choose the ad type for which you want to create a default placement.
The default placements are named Default Banner, Default Interstitial, Default Rewarded or Default MREC accordingly. You will be able to further edit this placement from the placement screen.
Editing App Settings
- Select the app you want to edit from the list
- Click App Settings
- Enter the iTunes URL for an iOS app or Play Store URL for a Google App, as required
- Amend the Bundle ID and Categories, if necessary
- Click Save
The next step is to add placements to your app.
Creating Placements
A placement refers to a location within your app where ads can be displayed. This location might be, for example, on your start screen, on the Game Over screen, or the bottom or top bar of the app. You can add multiple placements within one app, and must have at least one ad placement to monetize your app. For each placement, you can define a specific ad format, configuration, and delivery rules to maximize performance.
Adding Your Placement
To start adding your ad placement:
- Log in to the DT console, here
- Under Monetization, Click App Management on the left menu
The app management window opens:
- Select the app for which you want to create placements
- The placement window opens. All existing placements are displayed
- Enter a name for the placement
- Select the Placement Type from the dropdown list
- Click
You have successfully created a placement. You can directly add instances and edit floor prices from the placement list. Further elements are customizable through Placement Setup.
- On the placement window, next to your placement, select Placement Setup
Targeting
You can target a specific audience that is exposed to ads running on this placement.
- Toggle Targeting to On
- Select at least one country
- Select network connection option
Set at least one option (Country or Network Connection), or turn the toggle off.
Floor Price
Floor prices indicate to buyers participating in auctions held in DT Exchange, the minimal price at which you are willing to sell your inventory. By default, it is set to $0.01 for all countries. A floor price must be at least $0.01 or higher otherwise an auction cannot be held. All floor prices are in US dollars.
- Enter a Floor Price
- Select countries and set a different eCPM floor price for them
- Filter and amend the floor price individually or by Country Group.
Capping and Pacing
You can limit the number of ads shown on a placement for a given timeframe and also add pacing rule.
| Name | Description |
|---|---|
| Capping | Limit the number of impressions per minute / hour / day |
| Pacing | The maximum number of ad impressions per second / minute / hour (how often the ad will be delivered) |
Ad Type Settings
In addition to the Placement Setup settings above, each ad type has further specific settings. Follow the steps in the chosen ad type.
Interstitials are full-page ads served between screens during mobile app navigation. They are presented to the user at natural app transition points such as launch, video pre-roll or game level load.
- Under Supported Ad Types, use the toggle option to turn a display interstitial into a video interstitial or select both options, even after the placement has been created. By default, both options are selected
- If the Video option is selected, you can customize the Video Skipability Settings to decide which videos you want to display
Rewarded ads are an engaging ad format that displays a short video ad (up to 30 seconds) to the user, in exchange for an in-app reward that the user earns. The user must watch the whole video through to the end to earn the reward.
The Rewarding section is intended for those who would like to use server side rewarding.
- Toggle ON Server Side Rewarding
- Provide a name for your in-app currency
- Input the rewarded amount, given for watching the entire ad on this placement
- Use Server Side Rewarding to define the server-to-server callback
Banners are static or animated ads, positioned at the top or bottom of your app, within editorial content.
Medium Rectangle (MREC) are 300x250 sized static ads positioned within editorial content of the app. There is no close button on MREC ads, and they are not skippable.
Quick Reporting Metrics
Next to each placement, you can find data of selected reporting metrics that relate to the performance of that placement. Using the given metrics, you can easily gain insights into the health of the placement in terms of how well it performs and its revenue contribution.
An explanation of each metric is provided in its tooltip. You can sort the displayed list of placements by each metric for quick insights or for placement management, in the context of the different metrics such as revenue contribution, engagement, or fill rate.
Best Practice Check
To create placements in bulk, you can also use the CSV Upload tool. Click here for more information.