Cohort Report

Cohort Report Using the Report

The DT FairBid Cohort Report allows publishers to analyze their users’ behavior, engagement, and generated value from the first day they engaged with the App - Day 0 (D0). In the Report, a cohort represents a group of users who installed and opened your App on the same day. Analyzing your users' cohorts and comparing them reveals trends and insights, allowing you to improve your ad monetization strategy.

What's in the Report?

DT FairBid's Cohort Report provides you with an intuitive presentation of the data by using both a graph and a table to display your selection of filters and metrics. Pre-set time ranges (D7, D14, D30) and a custom option are available for a quick analysis.

To use this Report, you must be using DT FairBid SDK version 3.1.6 or above. Performing partial migration leads to some information not being displayed!

The Graph

  • The graph allows greater data granularity by a set of dimensions by which it can be split. 
  • The XY axis   
    • X-axis: days since cohort creation 
    • Y-axis: mean/sum of metric values for each day since the cohort creation


The Table

  • The table allows easy comparison between cohorts and detects peaks in the data using a colored Heatmap - the cell color gets progressively darker as the value increases.
  • Rows and Columns
    • Row -  each row represents a different cohort. 
    • Column - each column represents a day since the cohort creation date.
  • Split by selection does not affect the displayed data in the table. 


  • Exporting the table - to export the table click Export table located on the right of the page above the table



Filter Description

The App for which data is displayed. The App can be searched by either Name or ID.

By default, the App with the highest revenue is displayed.


Possible options range from a single to several countries. Countries without data are not displayed. 

By default, top revenue countries are displayed! 

Placement Type

Whether the report is a single placement type of the app or all of them. From the drop-down menu, a Banner, Interstitial, Rewarded, or All Placements can be selected.

By default, All Placements are displayed.


The range of dates for which data is displayed. Pre-set ranges or a custom selection are available. The pre-set ranges are the last 7, 14, or 30 days.

By default, the last 14 days time range is displayed.


Metric Placement Type Description



The average revenue generated from a user in a cohort, since the first day of using the app (D0).

Retention Rate 

The rate at which users in a cohort continued using the app on a certain day, compared to the first day they used it.


Specific Placement Type

The average revenue generated from a user in a cohort, since the first day of using the app.

Revenue/Engaged User

The average revenue generated from an engaged user in the cohort for a certain day.

Engagement rate

The average number of ads a user in the cohort watched on a certain day.

Cumulative Impressions/User

The average number of ads a user in the cohort watched since the first day of using the app.

Daily Impression/Engaged User

The average number of ads a user in the cohort watched on a certain day.

Dimensions (Split by)

Dimensions Description
No split

No changes to the graph.

Set as default.

Advertising ID Availability

Availability of Advertising ID (IDFA for iOS or AAID for Android) in the ad request.

Possible values: Available, Not Available.

Cohort By using this split different lines appear for each cohort in the selected time range separately.

Select a Country from the Filter list to enable Country Split by dimension. 

By default, not selecting a country from the filter list will automatically display the top 5 revenue countries in dimension- displayed in the line chart.
Mediated Network The Mediated Network served the ad for the received ad request. It can be either a waterfall or a bidding-mediated network.
Placement type

The All Placements option Filter needs to be selected to enable Placement Type Split by dimension.

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