The Blocked Apps Tool allows you to manage app-level exclusions for their campaigns. You can block apps at Advertiser, Product, and Campaign levels, with platform-specific configurations for iOS and Android. This tool ensures ads do not appear on unwanted apps, which enhances control over ad placements.
Blocking an App at the Advertiser Level
To block an app:
- Navigate to Account→List Management→Advertiser.
The blocked Advertiser window appears.
- To block a publisher:
- Enter the Publisher ID or Name, or select it from the Publisher Blocking drop-down list.
- Click Update.
The updated Blocked Publishers List appears.
- To block an app:
- Enter the App ID or select it in the App Blocking drop-down list.
- Click Update.
The updated Blocked Bundle List appears.
- (Optional) To block apps in bulk:
- Paste Bundle IDs into the input field.
- Click Add Bulk.
- To block a Product, see Blocking an App at the Product Level.
Note
- Enter bundle IDs from the Google Play Store or Apple App Store.
- Separate multiple entries using commas, new lines, or whitespace.
- For apps not available in app stores, use the format
DT.[app id].
Blocking an App at the Product Level
To block a product:
- From the List Management tab, select the Product tab.
The blocked Product window appears. - Select the Product from the Select Product drop-down list.
- To block an app:
- Enter the App ID or select it from the App Blocking drop-down list.
- Click Update.
The updated Blocked Bundle List appears.
- (Optional) To block apps in bulk:
- Paste Bundle IDs into the input field.
- Click Add Bulk.
Note
If an app is unavailable when configuring targeting or micro-bidding, verify whether it is blocked in one of the lists.