Digital Turbine integrates with Google Display and Video 360 (DV360) bidder, to support programmatic auctions. This integration allows you to access your Digital Turbine Exchange inventory directly through DV360, when you render ads on the Google SDK.
Integrating Digital Turbine Exchange with Google DV360
To integrate DT Exchange with Google DV 360, do the following:
- Log in to your Google DV 360 account.
- From the left pane, go to Partner Settings→Basic Details.
- In the Exchanges area, click the Edit icon, and select the Digital Turbine checkbox.
- Click Save.
DT Exchange is now integrated with your DV360 account.
Note
- App mediation is separate from the Digital Turbine's Exchange. Contact your DT representative for questions regarding app mediation.
- Admin accounts apply this setup in real time. Admin and Standard users can edit exchanges. For more information, see Manage users in Display & Video 360.
- Digital Turbine appears as a direct exchange partner when you set up individual campaigns.
Key Features
The following features describe some advantages when you activate DT's inventory within DV360.
- Scale campaigns: Access 100% SDK direct inventory at full scale, which includes 25 billion auctions or 130 unique users from the premium mobile app gaming inventory.
- More Control: Provides greater control over the target and impressions available, which eliminates the need for additional filtering for your key audience.
- Better Quality: The integration renders the latest updates from DT's and Google's SDKs. It allows you to target for viewability, brand safety, and app attribution through self-reported signals. This helps you to validate supply from the Google publisher community and improve performance.