Content blocking allows you to block ads presented on your apps from specific advertisers and categories. You can block advertiser domains and specific apps, as well as IAB categories. Certain content in various IAB categories is automatically blocked by Digital Turbine.
Creating Blocking Lists
The first step to begin blocking content is to enter the Blocking Lists page.
- On the top-left corner of the window, click your profile name
- Click
to open the Blocking List window
You can now begin to add items to your blocking lists.
Use the Copy icon 
to copy from one app to another.
You can create blocking lists for the entire publisher account or per specific apps. All apps blocked at app level are automatically added to the list of blocked content at publisher level.
Blocking Advertiser Domains
You can use this block list to block ads from specific advertisers across all your apps at account level. This only blocks an ad if the advertiser domain matches the domain provided by the advertiser (if any).
To add advertiser domains to the blocking list:
- On the Advertiser domains tab, click
to open the Add Advertiser Domains window - Enter the name of the domain in domain format ("abc.xyz"), for example "testing.com".
You can enter multiple domains separated by a comma.
- Click Save
The new advertiser domain is added to the list of blocked advertiser domains.
DT allows a maximum of 5000 domains. Entries must be at least 3 characters in length.
Click Per app blocking lists settings to view the blocking settings per app.
Blocking Apps
On this tab, you can block ads from specific apps by entering the app's Android bundle ID or iOS app ID to block them.
To create blocking lists at app level:
- In the Blocking Lists window, click the Individual App Campaigns tab
The window is divided into blocked Android bundle IDs and blocked iOS app IDs.
- For both Android and iOS click Add To Block List and enter the Bundle or App ID for each app that you want to block.
The Bundle/App ID for each appears in the list of blocked apps.
DT blocks settings at both account level and app level, even if you
Validation
If you enter an incorrect Bundle or App ID, the system does not accept it.
The same applies if you enter an incorrect advertiser domain.
