Micro Bidding allows you to set different bids for countries and apps to maximize the performance of your campaign. It enables real-time bid adjustments throughout the campaign lifecycle based on the performance and quality of each traffic source.
Important
DT recommends enabling Micro Bidding to optimize campaign performance by adjusting bids based on the performance and quality of each traffic source.
Configuring Micro Bidding
To enable micro bidding for your campaigns:
- From the ACP Edge dashboard, click Micro Bidding next to the relevant campaign.
The Country Group window appears.
- Click Add Country Group.
- Enter a Group Name in the Add Group Name field.
- Select one or more countries from the Select Countries drop-down list.
- Enter the bid in the Bid field.
A list of available apps appears in the Country Group list.
Note
If your budget is unlimited at the campaign level, you can cap the budget at the Country Group level.
- (Optional) To view all available apps within the Country Group, click View All.
- (Optional) To adjust bids for individual apps within each Country Group, select an app and enter the Bid value.
The customized app bid appears in purple.
Note
- For countries not included in a Country Group, your campaign defaults to the bid set at the campaign level.
- If you disable or remove a Country Group, the countries in that group remain targeted, and your campaign defaults to the bid set at the campaign level.
Metrics Per App
The Metric Picker allows you to analyze app performance. You can sort apps by any available metric, and the sorting applies to all active apps, not just those displayed by default. To evaluate performance within a specific time frame, select the desired period using the date picker.
Use the search bar to locate one or multiple apps. Enter app IDs separated by spaces or commas, or paste a list of IDs directly into the search bar.