The DT Exchange SDK supports mediation through partner networks for both Waterfall and SDK Bidding models.
Waterfall ranks ad networks based on their average historical performance and prioritizes networks with the highest eCPM, fill rate, and lowest latency. The system sequentially passes impressions from one ad network to the next until they sell.
SDK bidding, or header bidding, enables real-time advertising auctions and allows publishers to auction their ad inventory to multiple sources simultaneously.
The DT Exchange bidder allows DT Exchange to participate in RTB auctions and bid in programmatic exchanges on mediation platforms, which promotes fair competition among media buyers.
Important
To mediate DT Exchange through other platforms, integrate the DTX SDK:
The table below describes which DT Exchange SDK version is supported by which mediation platform.
More information about each Ad Type is available in Ad Types and Specifications.
Waterfall
Mediating DT Exchange through another mediation platform requires configurations in both the DT Exchange and the mediation platform dashboards.
MAX
Enable DT Exchange in the MAX dashboard as described in MAX's Bidder Network Guides.
ironSource
Enable DT Exchange in the ironSource dashboard as described in ironSource's DT Exchange Mediation Integration Guide (Android, iOS, Unity).
Google AdMob
Enable DT Exchange in the Google AdMob dashboard as described in Google AdMob's Integrate DT Exchange with Mediation guide (Android, iOS).
Google Ad Manager
Enable DT Exchange in the Google AdManager dashboard as described in Google Ad Integrate DT Exchange with Mediation guide (Android, iOS).
SDK Bidding
Tip
If you are new to bidding, DT strongly recommends splitting the traffic 50/50 between waterfall and bidding for at least one week.
The DT Exchange bidder uses the first week to learn and optimize, and you may see some fluctuations in performance during this learning period.
After a week, you can move the apps to bid on 100% of your inventory.
MAX
Complete the following steps to enable DT Exchange bidder in the MAX dashboard:
- Create new Placement IDs in the DT Console.
- Login to your MAX account and follow the steps in MAX's SDK Bidder Network Guides.
- Activate the placement in the MAX dashboard.
- To split the traffic 50/50 between waterfall and bidding, see MAX's A/B Testing feature.
ironSource
Complete the following steps to enable DT Exchange bidder in the ironSource dashboard:
- Create new Placement IDs in the DT Console.
- Log in to your ironSource account and follow the steps in ironSource's DT Exchange Mediation Integration Guide (Android, iOS).
- Activate the placement in the ironSource dashboard.
- Divide the traffic 50/50 between waterfall and bidding through ironSource's A/B testing tool.
Note
DT Exchange SDK bidding is currently in open beta.