This article is intended to assist publishers with a relevant audience and the appropriate mediation regulatory compliance.
For ad networks with no age-related APIs, contact them directly, in order to obtain information on how to properly flag users as children.
Networks and Related Regulatory Compliance
| Network | Age-related API Support |
GDPR String (CMP) |
GDPR Flag (Boolean) |
CCPA |
|---|---|---|---|---|
| AdColony |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid |
| AdMob |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid |
| AppLovin |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| Chartboost | "IsChild" API | N/A | Passed via DT FairBid or Dashboard App |
Passed via DT FairBid* |
| DT Exchange |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via |
| HyprMX |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| InMobi |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| ironSource |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| Liftoff Monetize |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| Meta | N/A | N/A | N/A |
Passed via DT FairBid is letting Meta determine the location |
| Mintegral |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| myTarget |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| Ogury |
"IsChild" API |
Supported (Android and iOS) |
N/A | N/A |
| Pangle |
"IsChild" API |
Supported | Passed via DT FairBid |
Passed via DT FairBid* |
| Tapjoy |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid |
| Unity Ads |
"IsChild" API |
N/A | Passed via DT FairBid |
Passed via DT FairBid* |
| Verve Group |
"IsChild" API |
Supported (TCF compliant CMP needed, Verve SDK reads the GDPR consent string automatically. Same for CCPA) |
Can be added to RTB Request |
Passed via DT FairBid |
*only '1YNN'/'1YYN'
Legend
| Field | Description |
|---|---|
| Dashboard - Account | The value is configured via network's dashboard, configurable on account level |
| "IsChild" API | The "IsChild" API is designed to help publishers comply with age-related policies like COPPA, GDPR, Google Play’s Families Ads Program, and Apple App Store Kids policy. For more information, click here. |
| Dashboard - App | The value is configured via network's dashboard, configurable on app level |
| DT Placement | The value is configured via DT dashboard, configurable on placement level |
| Client Side | The value is set only on the client side in the source code of the app |
| Client Side (Shared) | The value is set only on the client side via shared preferences (IAB standard) |
| Passed via FairBid | The value is set via FairBid SDK API |
| N/A | Not Supported / Unknown |