The DT Offer Wall Report is an analytic reporting tool based on the millions of events generated from DT Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 metrics and dimensions. The Offer Wall Report for Advertisers shows how offers perform across all apps and users in the network. (To view performance within your own app, see the DT Offer Wall Report for Publishers.)
Tip
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
The DT Offer Wall Report for Advertisers has two different views:
Performance
Every action or revenue metric is attributed to the time of the click and impression. Impression allows a clear understanding of how your manipulations to bid, targeting, or offer creatives impact the performance of your campaigns.
Billing
Every action or revenue metric is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions, and other events as they happened.
DT Offer Wall Report Dimensions for Advertisers
The following table describes the groups and dimensions in the DT Offer Wall Report for Advertisers.
| GROUP NAME | DIMENSION | DESCRIPTION |
|---|---|---|
| Date | Defines the date range the report covers, with a default filter set to today's date. | |
| Delivery | Offer Actual Position | The actual displayed positing of the offer in the container when it was presented. |
| Demand | Affiliate Network Name | Legacy offer aggregators. |
| Campaign ID | A unique identifier that represents a Campaign as defined by the Advertiser in ACP Edge. | |
| Campaign Name | A campaign or offer name (string) defined by the Advertiser in ACP Edge. | |
| Campaign Title | A campaign or offer title as presented to the user in the DT Offer Wall. | |
| Campaign Type | [CPI / CPE / CPA] | |
| Demand ID | Advertiser's ID as defined in the DT system. | |
| Demand Name | Advertiser's name as defined in the DT system. | |
| Dynamic Payout Enabled | Indicates whether payout of virtual currency should follow the Dynamic Payout model. [Yes / No] | |
| Offer Task Type | Determines the available campaign options based on whether it is a mobile app or web page campaign. See Campaign Types for more information. Valid values:
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| Program ID | Advertiser's app identifier as defined in the DT system. | |
| Program Name | Advertiser's app name defined in the DT system. | |
| Action ID | The Action ID passed in the postbacks DT receives from your attribution provider to notify that the user completed the required event and is eligible to be rewarded. | |
| Device | Device Manufacturer | Manufacturer of the device on which an event occurred. |
| Device OS | OS of the device on which the event occurred (Android or iOS). | |
| Device OS Version | Device OS version on which the event occurred. | |
| Engagement | Offer Completion Range |
Options include:
|
| Inventory | App Store Name | Publisher's app name as defined in the App Store. |
| City | City in which the event occurred. | |
| Country | Country in which the event occurred. | |
| DT Publisher App ID | Publisher's app identifier as defined in the DT system. | |
| DT Publisher App Name | Publisher's app name as defined in the DT system. | |
| Integration Type | DT Offer Wall integration type (API / SDK). | |
| Publisher Account Name | Publisher's account name as defined in the DT system. | |
| Publisher App Bundle | Bundle ID from the App Store. | |
| Publisher App Store Category | Publisher's app category information from app store or examples, sports, lifestyle, or social. | |
| Publisher ID | Publisher's ID in the DT system. | |
| Micro Bidding | Country Group | Country Group set at the campaign level. |
| System | Conversion Type | Organic or Customer Support Generated. |
DT Offer Wall Report Metrics for Advertisers
The following table describes the groups and metrics in the DT Offer Wall Report for Advertisers.
| GROUP NAME | METRIC | DESCRIPTION |
|---|---|---|
| Delivery | Offer Avg. Position | Average position the Offer received for each container impression. |
| Offer Impressions | Individual offer impression count. | |
| Offer Unique Users | Number of unique users who opened DT Offer Wall. | |
| Unique Offer Clicks | Unique users that clicked the offer. | |
| Unique Offer Offer Impressions | Count of distinct offers presented on DT Offer Wall. | |
| Engagement | Conversions / Click Rate | Offer conversions to offer clicks ratio. Formula: Offer Conversions ÷ Offer Clicks |
| Conversions / Impressions Rate | Offer conversions to offer impressions ratio. Formula: Offer Conversions ÷ Offer ImOfferions |
|
| Tickets / Click Rate | Offer ticket count to offer clicks ratio. Formula: Offer Ticket Count ÷ Offer Clicks |
|
| Tickets / Conversion Rate | Offer ticket count to offer conversions ratio. Formula: Offer Ticket Count ÷ Offer Conversions |
|
| Conversions / Installs Rate | Offer conversions to offer installs ratio. Formula: Offer Conversions ÷ Offer InOffers |
|
| Offer Clicks | Refers to the clicks that take the user to the app store/landing page. | |
| Offer Completion Time | Average time to complete an offer. Formula: Sum(time to convert) ÷ Sum(conversions) |
|
| Offer Conversions | Amount of conversions generated from offers. | |
| Offer CTR | Offer clicks to impressions rate. Formula: Offer Click ÷ Offer Impression |
|
| Offer Info Click | The initial click of the offer, which opens the offer info window. When using the DT Offer Wall API integration type, this will not be available. |
|
| Offer into CTR | The ratio of offer clicks to the total offer impressions. Formula: Offer info click ÷ Offer impressions |
|
| Offer Ticket Count | Number of reports per offer generated by users. | |
| Revenue | Advertiser ARPDEU | Advertiser gross revenue per offer daily engaged users. Formula: Sum(Advertiser_gross) ÷ Sum(Offer Unique Users) |
| Advertiser CPA Bid | Advertiser gross revenue per conversion. Formula: Sum (Advertiser_gross) ÷ Sum(Conversions) |
|
| Advertiser Offer eCPI | Advertiser gross revenues per installs. Formula: Sum (Advertiser_gross) ÷ Sum(Offer Installs) |
|
| Advertiser Offer eCPM | Advertiser's revenue per one thousand offer impressions. Formula: Sum( Advertiser_gross) ÷ Sum(offer impressions) *1000 |
|
| Advertiser Spend | Advertiser gross spend. Formula: (Number of conversions * Advertiser CPA Bid) |
|
| Advertiser IAP Revenue | Total revenue generated from in-app purchases. For more information, see Passing IAP Revenue Data. Formula: Sum (Advertiser_gross) ÷ Sum (Offer Installs) |
|
| Advertiser ROAS | Advertisers' ROI from marketing activity on DT. For more information, see Passing IAP Revenue Data. Formula: (Advertiser IAP Revenue)÷(Advertiser Spend) |
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| D3 / D7 / D30 ROAS | Accumulated revenue a cohort of users generated 3/7/30 days after the day of installation, which is referred to as D0, divided by advertiser spend for the chosen timeframe. Partial user data is also included. Formula: (Total IAP Revenue 3/7/30 days post installation)÷(Advertiser Spend) |