This report is intended for use by publishers.
The App Performance report is intended to assist DT FairBid users to better analyze their revenues. It provides publishers with the ability to create reports based on actual and accurate revenue data pulled directly from mediated networks' dashboards.
This report saves publishers the burden of logging in individually to mediated networks' dashboards to discover the amount of generated revenue.
What's in the Report?
In the App Performance report, you can find a concentrated list of dimensions and metrics to better understand the performance of your app. We have included important metrics such as DEU (Daily Engaged Users), ARPDEU and Fill Rate (available at both app and placement levels).
The revenues and impression counts for traditionally mediated networks data in this report come from the mediated networks' reporting APIs.
For full instructions of the functionality available to you with DT's Dynamic Reporting, click here.
Default View
To make it easier, the App Performance report default view shows the following details when the report is opened:
- Split by “App Name”
- The following metrics “Revenue”, “Impressions”, “Fill Rate”, “ARPDEU” and “eCPM” (in this order)
- Results are sorted by “Revenue” in descending order
- A default limit of 50 for “App Name”
- Three dimensions in the Pinboard ”Device OS”, “Country” and “Placement Type” (in this order) sorted by descending Revenue
App Performance Dimensions
Set out below are the groups and the dimensions contained within them, relevant to the App Performance report.
| Group Name | Dimension | Description |
|---|---|---|
| Date/Time | - | Date and time of the report. |
| Device | Device OS | The operating system of the phone/device. |
| Availability of Advertising ID | (IDFA for iOS or AAID for Android) in the ad request. | |
| Experiment | Variant Name |
The name of the variant as written in the variant settings. A variant is a group within a placement test. A placement test allows you to make informed decisions based on data by testing different placement configurations on a subset of your users. Once you have analysed the results of the test, choose the variant that preforms best. |
| Inventory | App ID | The DT unique identifier for the app. |
| App Name | The name of the app as written in the app settings. | |
| App Version | The version of the app. | |
| Coppa | App compliance with coppa. | |
| Placement ID | The DT unique identifier for the placement. | |
| Placement Name | The name of the placement as written in the placement settings. | |
| Placement Type |
Placement type describes the format and location of ads in your app according to the placement setting when it was created. Placement types can be either:
|
|
| Product Line | DT FairBid or DT Exchange. | |
| Location | Country | The country from which the ad request was received. |
App Performance Metrics
Metrics appear in the left pane under the dimensions. Set out below are the the metrics relevant to the App Performance report.
| Group Name | Metric | Description |
|---|---|---|
| Delivery | Ad Request | The number of times an ad was requested by the app. |
| Fill rate | The rate at which ad requests were met with ads ready to display. The calculation is Fills divided by Ad Requests. | |
| Fills | The number of times an ad was available to fill an ad request. | |
| Show Rate | The rate at which available ads were displayed and became impressions. The calculation is impressions divided by fills. | |
| Engagement | Ad Completions | The number of times a user completed viewing a video ad. |
| Avg. Rev. per Engaged User | Average Revenue Per Engaged User. The calculation is Publisher Revenue divided by Engaged Users. | |
| Clicks | The total number of times a user clicked on an ad. | |
| Completion Rate | The rate at which a user completed viewing a video ad. The calculation is Ad Completions divided by Impressions. | |
| CTR | Click Through Rate. The rate at which users clicked on an ad they've viewed. The calculation is Clicks divided by Impressions. | |
| Engaged Users | The number of unique users that had at least one impression in the selected timeframe. | |
| Impressions |
The number of times an ad was shown to a user. When the ad comes from a waterfall mediated network, the impressions are retrieved via the mediated network's reporting API and is subject to change. |
|
| Revenue | eCPM |
Effective Cost Per Mille (Thousand Impressions). Ad revenue generated per 1,000 ad impressions. When the ad comes from a waterfall mediated network, the value may change over time as both impressions and revenues are retrieved via the mediated network's reporting API and is subject to change. |
| Publisher Revenue |
The total revenue generated from ads. When the ad comes from a waterfall mediated network, the revenue is retrieved via the mediated network's reporting API and is subject to change. |