App Performance

The App Performance report allows you to generate reports using accurate generated revenue data for analysis. This report eliminates the need to log into multiple mediated network dashboards to track revenue.

What's in the Report?

The App Performance report provides all the necessary dimensions to analyze the performance of an app. It includes metrics such as Daily Engaged Users (DEU), Average Revenue per Engaged User (ARPDEU), and Fill Rate. This report includes the Impressions for Apps and Placements. The revenue and impression count for traditionally mediated networks comes from their respective reporting APIs.

Tip

For more details on the DT Dynamic Reporting functionality, see Using the Reports.

Default View

The App Performance report opens with a table with the following default settings:

Split: App Name (default limit: 50).
Metrics: Revenue, Impressions, Fill Rate, ARPDEU and eCPM.
Sorting order: Descending by Revenue.
Pinboard dimensions: Device OS, Country, and Placement Type

App Performance Dimensions

The following table describes the groups and the dimensions in the App Performance report.

GROUP NAME	DIMENSION	DESCRIPTION
-	Date/Time	Defines the date range the report covers, with a default filter set to today’s date.
Device	Device OS	Identifies the device's operating system.
Device	Availability of Advertising ID	Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request.
Experiment	Variant Name	The name of the variant in the experiment settings. Note A variant defines a group within a placement experiment or test, and a placement test compares different placement configurations on a subset of users to optimize ad performance. The system analyzes the results and selects the best-performing variant.
Inventory	App ID	A unique identifier that represents an app.
	App Name	Defines the app name in the app settings.
	App Version	Determines the app version.
	COPPA	Indicates the app's compliance with COPPA regulations.
	Placement ID	A unique identifier that represents a placement.
	Placement Name	Defines the placement name in the placement settings.
	Placement Type	Defines the format and location of ads: Banner: Rectangle ads appear either at the top or bottom of the screen. The user can view them but cannot dismiss them. Rewarded: Full-screen ad format that shows a short video ad to the user. Upon completion of the video, the user will earn a reward. Interstitial: Static or video full-screen ads. The user can view and then immediately dismiss them. This is a non-rewarded format for the user.
	Product Line	DT FairBid or DT Exchange.
Location	Country	Identifies the country where the ad request originates.

App Performance Metrics

The following table describes the groups and metrics in the App Performance report.

GROUP NAME	DIMENSION	DESCRIPTION
Delivery	Ad Request	The total number of times an app requests an ad.
	Fill rate	The rate at which ad requests receive an ad ready to appear. Calculation: Fills ÷ Ad Requests
	Fills	The number of times an ad is available to fill a request.
	Show Rate	The rate at which available ads appear and become impressions. Calculation: Impressions ÷ Fills
Engagement	Ad Completions	The number of times users complete viewing a video ad.
	Avg. Rev. per Engaged User	The rate at which each engaged user generates revenue within a specific period. Calculation: Total Revenue ÷ Engaged Users
	Clicks	The total number of times a user clicks on an ad.
	Completion Rate	The rate at which a user completes viewing an ad. Calculation: Completions ÷ Impressions
	CTR	Click Through Rate. The rate at which users click on an ad they view. Calculation: Clicks ÷ Impressions
	Engaged Users	The number of unique users who receive at least one impression in the selected timeframe.
	Impressions	The number of times an ad appears to a user. The mediated network's reporting API retrieves impressions for ads from a waterfall-mediated network, and the value may change over time.
Revenue	eCPM	Effective Cost Per Mille. Calculates ad revenue generated per 1000 ad impressions. The mediated network's reporting API retrieves impressions and revenue for ads from a waterfall-mediated network, and the value may change over time.
Revenue	Publisher Revenue	Calculates the total revenue ads generate. The mediated network's reporting API retrieves revenue for ads from a waterfall-mediated network, and the value may change over time.

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