DT uses the app start event to count the app's unique users. When looking at a daily aggregation, this represents that app's DAU (daily active users).
DT uses the app's unique users to reflect in our reporting system with the following metrics:
| Metric | Description |
|---|---|
| Publisher App Unique Users | The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start! When splitting by day, it shows the daily active users (DAU) |
| Publisher ARPDAU | Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start! |
| OFW Engagement Rate | DT Offer Wall's daily engaging users divided by the publisher app's daily active users. |
| Offer Impressions per App Unique Users | Offer impressions divided by app unique users |
| OFW Impressions per App Unique Users | OFW impressions divided by app unique users |
Clarifications
- DT displays the unique users who opened the app during a chosen period of time and don't count duplicates (e.g. if timeframe = month, we show MAU)
- If DT identifies the same user from different countries (due to proximity), at the country level it appears twice, on a worldwide level - we count it once
- DT bases the count on the user game if provided. If not, DT counts based on device ID
Warning
These metrics are accurate only if a publisher initializes our SDK on app start!