The General Data Protection Regulation (GDPR) requires you to protect all users of your app within the European Union by giving them more privacy and allowing them to 'opt-in' to using your app.
DT applies internal processes to anonymize user data and retain the data's value while protecting user identity. For example, when the updated DT SDK detects that a user declines consent, it automatically anonymizes the GPS coordinate data or IP addresses before passing the ad request to demand partners. This maintains that no personal information is processed.
In addition, DT flags its demand partners when a user declines GDPR consent and does not want targeted ads on the app. In such cases, the user receives contextual ads. Contextual ads are ads that are served based on the content of the page, app, or site the user is viewing, rather than personal data.
SDK APIs
All SDKs include APIs to communicate user consent provided to DT and share their consent to DT's demand partners and mediated ad networks.
Note
To comply with GDPR requirements, update the DT SDK in your app. DT also recommends notifying your users to update the app to maintain compliance.