Getting Started

ACP Edge is a self-serve campaign management platform that allows advertisers to manage user acquisition campaigns within DT's Offer Wall. It enables advertisers to monitor results in real time, adjust bids based on performance by country and source, and manage campaigns through a single dashboard.

To begin setting up your campaign, add a product:

Navigate to the ACP Edge login page and log in to your account.
The main Dashboard appears.

Click Add Product from the ACP Edge dashboard.
Select one of the following product types: Mobile App or Web.
For Mobile App products, enter the App Name or Developer Name and select the app from the Google Play or App Store.

Click Save.
For Web products, enter the Product Name and upload an icon.

Note

The app icon updates automatically from the App Store and is refreshed every 24 hours.

Click Save.
(Optional) To disable or remove products from the list, click and select Disable Product or Remove.

Creating a Campaign

Once you have added a product to the ACP Edge dashboard, you must configure the campaign to associate it with the product.

Campaign creation involves the following stages:

Setting Up a Campaign

To create a campaign:

Select a product on the Dashboard and click Add Campaign.
The Add Campaign window appears.
Enter the required values in the General Configuration area, as described in Add Campaign Parameters.

Enter the required values in the Budget area, as described in Add Campaign Parameters.

Enter the required values in the Campaign Customizations area, as described in Add Campaign Parameters.

Click Next.

Add Campaign Parameters

The following table describes the parameters in the Add Campaign window.

Area	Parameter	Description	Mandatory
General Configurations	Campaign Name	Name of the campaign, which you can pass using the `[[CampaignName]]` macro.	Yes
	Choose Product	Select the app related to the campaign.	Yes
	Campaign Type	Determines the available campaign options based on whether it is a mobile app or web page campaign. See Campaign Types for more information.	Yes
	Start Date	Defines the campaign's start date. The campaign begins automatically on this date.	No
	End Date	Defines the campaign's end date. Delivery stops automatically on this date. Note Late conversions might still arrive.	No
Budget	Default Bid	The default payment for each campaign completion, excluding completions associated with micro-bidding groups.	Yes
	Lifetime Budget	The total budget of the campaign. Default: unlimited. Note Delivery discontinues when the campaign reaches the budget, but late conversions might exceed the budget.	No
	Daily Budget	The daily budget of the campaign. Default: unlimited. Note Delivery discontinues when the campaign reaches the budget, but late conversions might exceed the budget.	No
	Lifetime Conversion Cap	The maximum number of total conversions for the campaign. Default: unlimited. Note Delivery discontinues when the campaign reaches the cap, but late conversions might exceed the conversion cap.	No
	Daily Conversion Cap	The daily conversion cap of the campaign. Default: unlimited. Note Delivery discontinues when the campaign reaches the cap, but late conversions might exceed the daily conversion cap.	No
	Lifetime Install Cap	The maximum number of total installs. Default: unlimited.	No
	Daily Install Cap	The maximum number of daily installs. Default: unlimited.	No
	Dynamic Payout Enabled	Rewards users dynamically during a single session. Note Available for Survey Completion campaign type.	No
Campaign Customizations	Campaign Title	The title that users see on the main DT Offer Wall page for your campaign	Yes
	Campaign Icon	The image users see when scrolling the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.	Yes
	Creative Set	Creative assets for the campaign's info page to increase user engagement. See Creative Assets for more information.	No
	Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day	Yes
	Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard	Yes
	Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe.	n/a

Campaign Types

The campaign type defines the options for a mobile app or web page to ensure compatibility on the selected platform. Click on one of the following options below for more information.

Web Campaign Types

Task Type	Description
Lead Generation	Users submit their email addresses or personal information to win a gift card or coupon.
Survey Completion	Users participate in a market research survey, often starting with pre-screening questions.
Purchase/Payment Req.	Users purchase, pay for a subscription, or deposit money (credit card input only and charged immediately).
Registration	Users create an account by signing up via Facebook or Email (no credit card is required).
Free Trial	Users sign up to start a free trial, including the account creation and credit card input for later charges once the trial period expires.
Quiz	Users complete a short quiz.
Donation	Users make a donation.

App Campaign Types

Task Type	Description
Download/App Install	Users download the app.
In-App Action	Users complete a specific event within an app, such as reaching a designated level in a game.

Creative Assets

Creative assets are the visual and multimedia elements used in campaigns. To add creative assets to your campaign:

Click the Creative Set icon.
The Create Carousel window appears.
Select assets from the right pane or drag new assets to the window.

The following table details the requirements for each type of asset:

Asset	Accepted Format
Video	Max duration: 31 seconds Min width: 300 Min height: 250 Max file size: 50MB
Image	Min width: 300 Min height: 250 Max file size: 50MB

Note

You can upload up to three assets per campaign, with a maximum of one video.

Arrange the assets in your desired order of appearance.

Click Save.
The Tracking tab appears.

Tracking a Campaign

Tracking campaigns collects data on impressions, clicks, and conversions to evaluate performance, optimize delivery, and meet objectives. DT integrates tracking providers to create unique tracking URLs and accurately attribute user actions to specific campaigns.

To track a campaign:

Select one of the following tracking providers from the Tracking Provider drop-down list.
For more information, see Supported Attribution Providers.

Adjust
AppsFlyer
Kochava
Mobile App Tracking by Tune
Singular
Server-to-Server - Customized integration

Generate a Click URL using the provider’s instructions.
Replace placeholders in the URL with relevant macro values.
See Supported Macros for available placeholders and further information.

Note

Make sure to replace the generic URL macro key with the proper key name.

Copy the DT Edge App ID to update your attribution provider's DT integration in the ACP Edge App ID field.
This ensures proper conversion tracking from both the old and new App IDs.
Add all the steps required to complete the campaign in the Steps Description area.
This is what end-users view on the Campaign info page.
See Multi-Reward Campaigns for further information.

Tip

See our recommendations on campaign setup in the PDF handbook attached below.

Click Add Step to add additional steps.
Include the step description and the Action ID.

Important

Action ID is mandatory only at the final step. The Action ID is not editable for live campaigns or campaigns that were live in the past.

(Optional) To add comments or additional information, enter text in the Comments area
(Optional) To translate the campaign steps, see Setting Up a Translation.
Click Next.
The Targeting tab appears.

Targeting a Campaign

The Targeting window allows you to define specific criteria to deliver your campaign to the intended audience, which improves campaign relevance, optimizes performance, and maximizes return on investment. The targeting functionality is organized into the following sections:

Location Targeting

Location targeting allows you to specify countries to ensure your campaign reaches end-users in the most relevant areas. The default setting, Worldwide, targets all countries. To focus your campaign on a specific country:

Select a country from the Search Countries drop-down list.

Tip

To blocklist certain countries, select All Countries first, then deselect the countries you want to exclude.

App Targeting

App targeting allows you to select apps where your campaign appears, ensuring it aligns with user interests and behaviors. The default setting, All Apps, includes all apps. To target your campaign on specific apps:

Select Blocklist or Allowlist from the Targeting Type drop-down list.
Enter the name of the apps or App IDs for the intended targeting.
(Optional) Copy and paste app IDs from an Excel or CSV file.

Device Targeting

Device targeting defines the types of devices your campaign targets based on the operating system, OS version, or device type. The default setting includes all devices. To refine your campaign for specific devices:

Click Browse and select iOS or Android
To select device versions for the targeting, drag the OS version slider.
Click Device Type and then select Phone or Tablet.

Click Save.

Manufacturer Targeting

Manufacturer targeting allows you to allow or block device brands and models to align your campaign with the target audience. The default setting includes all manufacturers. This approach optimizes bids, allowing higher bids for devices that deliver quality end-users while reducing spend on less effective ones. To allowlist or blocklist manufacturers:

Click Browse in the Manufacturers area and select the required Browse Device Models.

Select Allowlist or Blocklist in the Targeting Type drop-down list.
Click Save.
The Preview tab appears.

Setting Up Translations

In the Campaign Customization area, you can add translations for games localized for different countries to align campaigns with regional language preferences. Translating campaigns improves communication and engagement with multilingual audiences. DT provides the tools for adding translations; however, you are responsible for providing accurate localized content. You can translate the following elements:

Translating Campaign Title

To translate the campaign title:

Select a product on the Dashboard, then select a campaign.
The Setup window appears.
Click the translation icon in the Campaign Customizations area.
The Campaign Title Translation window appears.

Click Add Translation.
The Campaign Title Translation window appears.
Select the target country for the translated campaign title from the Select Countries drop-down list.

Tip

You can either select all countries and then deselect the countries you don't want, or you can individually select each country you wish for the translation.

Enter the translated campaign title in the Text field.
Click Save.

Translating Campaign Steps

To translate the Campaign Steps:

Select the Tracking tab.
Click the translation icon in the Campaign Steps area.

Enter the translated steps in the Text field for each step.

Click Save.

Translating Campaign Comments

To translate the campaign comments:

Click the translation icon below the Comment field.
The Campaign Comment Translation window appears.

Enter the translated comment in the Text field.

Click Save.

Set Up Preview

After completing the steps to create a campaign in ACP Edge, review the setup summary and preview how the campaign will appear to end-users in a live environment.

The Preview allows you to evaluate the visual presentation of your campaign within the DT Offer Wall list and its info page on the right pane. It also includes a setup summary on the left pane to review and adjust campaign targeting.

Opening a Preview

To preview a campaign and see how the campaign appears:

Click OPEN PREVIEW.
The Preview shows how the campaign appears to end-users.

Note

Translations do not appear in the Preview.

To view the options for orientation and device, click one of the following options under the image:

Portrait
Landscape
Telephone
Tablet

Important

The reward amount presented in this Preview is unrelated to the bid set for the campaign. Reward amounts vary between apps according to the app's exchange rate.

The following table describes the elements in the Preview.

Element Name	Source	Customizable	Field Location
Campaign Icon	App store icon or custom web icon	Yes	Setup→Campaign Customization→Custom icon
Complexity Tag	Value in Campaign Completion Range	Only on initial setup. Once the campaign is live, it will adjust automatically based on average user completion time data.	Setup→Campaign Customization→Campaign Completion Range
Price tag	Chosen Campaign Type	Yes, for all campaign types besides Purchase/Payment Required.	Setup→General Configurations→Campaign Type
Campaign Title	The wording of the Campaign Title	Yes	Setup→Campaign Customization→Campaign Title
Call to Action	Campaign Type	Depends on your defined campaign type	Setup→General Configurations→Campaign Type
Campaign Steps	The wording in Campaign Steps	Yes	Tracking→Campaign Steps
Campaign Comment	The wording in the Comment field	Yes	Tracking→Comment
Open Preview	View Preview and change orientation and device	Display only	Preview window

Setup Summary

The Setup area allows you to view the following:

Default Bid
Lifetime Budget
Daily Budget
Translations

Tracking Preview

The tracking area allows you to view the following tracking settings:

Tracking Provider
Comments

Targeting Preview

The Targeting area allows you to view the following targeting settings:

Location
App
Device