Getting Started

ACP Edge is a self-serve campaign management platform that allows advertisers to manage user acquisition campaigns within DT’s Offer Wall.

With ACP Edge advertisers are able to easily analyze results in real-time and bid on traffic according to the quality of the results generated by each country and source, all within a single dashboard.

The flexible and customizable capabilities allow advertisers to be in full control of their optimization efforts and meet their campaign goals.

Logging In to ACP Edge

To begin setting up your campaign, navigate to the ACP Edge login page and login to your account.

Once you are logged in, the main dashboard opens.

There are several options available on the left side menu.

Option	Description
Add Campaign	Opens the options to create a new campaign on ACP Edge
Dashboard	Displays all existing products and campaigns that have been configured
Edge Reports	Opens DT Offer Wall Edge Reporting
Account	Displays your account details

Adding a Product

To begin running your campaign, you must first add a product (app) to your ACP Edge account. The product added is the subject of the campaign in the DT Offer Wall.

On the ACP Edge dashboard, click Add Product

Select the product type: Mobile App or Web page
For Mobile App products, enter the name of the app or the developer name, and select the app from the Google Play or App Store.
Click Save

The app icon will update automatically as it's updated in the App Store (refreshed every 24 hours).
For Web products, enter the product name and add an icon.

Click Save
Click the three vertical buttons to either disable or remove products from the list.

You've successfully added a product to the dashboard. The next step is to add a campaign.

Creating a Campaign

Once you have added a product to the ACP Edge dashboard you must configure the campaign to associate it with the product.

Create a new campaign by clicking on the left-hand menu, or, select a product from the main dashboard and click

There are three stages to Campaign Creation:

Campaign Setup

The window is divided into sections, complete all fields in the window, as relevant.

Section	Parameter	Description	Mandatory
General Configurations	Campaign Name	This is the campaign name, that can be passed in the [CampaignName] macro	Yes
	Choose Product	Choose the app related to the campaign	Yes
	Campaign Type	This depends on whether the campaign is a Web or Mobile Campaign (see below for details)	Yes
	Start Date	Set the campaign to start on a specific date. The campaign starts automatically.	No
	End Date	Set the campaign to end on a specific date - This ends the campaign delivery automatically. Late conversions continue to arrive.	No
Budget	Default Bid	The default payment for campaign completion, assuming the completion isn't associated to one of the micro bidding groups.	Yes
	Lifetime Budget	The total budget of the campaign. Default = unlimited. Note! When the campaign reaches the budget, delivery discontinues, but late conversions continue to arrive. Therefore, you might exceed this budget.	No
	Daily Budget	The daily budget of the campaign. Default = unlimited. Note! When the campaign reaches the budget, delivery discontinues, but late conversions continue to arrive, therefore you might exceed this budget.	No
	Lifetime Conversion Cap	The total conversion cap of the campaign. Default = unlimited. Note! When the campaign reaches the conversion, delivery discontinues, but late conversions continue to arrive, therefore you might exceed this conversion cap.	No
	Daily Conversion Cap	The daily conversion cap of the campaign. Default = unlimited. Note! When the campaign reaches the conversion cap, it is not delivered! Late conversions continue to arrive, so you might exceed this conversion cap.	No
	Lifetime Install Cap	The total install cap of the campaign. Default = unlimited.	No
	Daily Install Cap	The daily conversion cap of the campaign. Default = unlimited.	No
	Dynamic Payout Enabled	Allows rewarding users a dynamic amount multiple times during a single session. Available for Survey Completion campaign type.	No
Campaign Customizations	Campaign Title	This is what users see on the main DT Offer Wall page as the title of your campaign	Yes
	Campaign Icon	The image users see when scrolling the campaigns. Customize the campaign icon for each campaign. Uploading an icon disables auto-update from the store and removing it re-enables it once again. Supports jpeg, png and animated .gif files.	Yes
	Creative Set	Creative assets for the info page of your campaign to increase user engagement. For more details, click here.	No
	Campaign Completion Range	This impacts the complexity tag users see on Offer Wall: Easy \ Medium \ Hard	Yes
	Campaign Complexity	This is completed automatically based on the Campaign Completion Range. The ranges are: 5 - 60 minutes 1 - 24 hours More than 1 day	Yes
	Attribution Window	This field is for CPE campaigns - by default it is set to 60 days. The timeframe from when the user clicks on an campaign until they complete it. It is defined by the advertiser and is used to attribute conversions to DT and reward users. Only conversions within this timeframe are considered eligible, beyond it, a conversion is rejected.	Contact your Account Manager if you want to change the configuration.

Campaign Types

Web Campaign Types

Lead Generation: User must submit their email address and/or other personal information, often for a chance of winning a gift card or a coupon.
Survey Completion: User must engage in market research survey. Often begins with pre-screening questions.
Purchase/Payment Req.: User must make a purchase, pay for a subscription or make a deposit (credit card input only and charged immediately - no other data required).
Registration: User must create an account by signing-up through Facebook or Email - no credit card required.
Free Trial: User signs-up to start a free trial (includes account creation and credit card input - for later charges, once the trial period expires).
Quiz: User must complete a short quiz.
Donation: User makes a donation.

App Campaign Types

Download/App Install: User is required to download the app.
In-App Action: User must complete a certain event within an app - e.g. reaching a certain level in a game.

Creative Assets

To add creative assets to your campaign:

Click the Creative Set icon or drag the assets to it
The following table details the requirements for each type of asset:

Asset Accepted Format

Video
Max duration: 31 seconds
Min width: 300
Min height: 250
Max file size: 50MB

Image
Min width: 300
Min height: 250
Max file size: 50MB
Continue adding assets. Note that you can upload up to three assets per campaign. Only one of the assets can be a video. These are the possible campaign asset combinations:
- 1 x video
- 1 x video + 1 x image
- 1 x video + 2 x images
- 1 x image
- 2 x images
- 3 x images
Select the order of appearance of each asset
Once you have selected your assets and the order of them, click

Tracking

From the dropdown list, enter the name of the tracking provider

Set out below is an alphabetical list of our supported partners. Follow their instructions on how to generate the click URL required by DT:

Adjust
AppsFlyer
Kochava
Mobile App Tracking by Tune
Singular
Server-to-Server - Customized integration

Enter the Click URL.
Click the info button to provide you with a list of placeholders.
Remember to change the placeholder values with the actual values.

DT Edge App ID - This is your new App ID. If you were previously running the legacy ACP system, use this new App ID and connect it in your attribution provider’s DT integration page under the ACP Edge App ID field. This is essential to track the conversions coming from both the old and new App ID.
Add all the steps required to complete the campaign. This is what users see on the Campaign info page.
For details of Multi-Reward Campaigns, click here.
Click Add Step for additional steps.
Include the step description and the Action ID. Notice, Action ID is mandatory only at the final step. The Action ID is not editable for live campaigns or campaigns that were live in the past.

Best Practice

To ensure a positive user experience, improve campaign engagement and performance, and minimize cases of misaligned expectations between users and advertisers, click here for DT’s comprehensive guide on how to improve your campaign description

7. If applicable, click the translation icon to translate the campaign steps. For more details, click here.

8. Click the Trash icon, to delete a step.

9. When you have completed all the stages, click Next.

Targeting

The Targeting window is divided into four sections:

Location Targeting
App Targeting
Device Targeting
Manufacturer Targeting

Location Targeting

You can begin entering the name of the country you want to target and the details are completed. Then, select the required country.

If you want to blacklist certain countries, select all countries and then deselect the countries you do not want to include in your targeting.Worldwide appears as the default setting and therefore, all countries are targeted.

App Targeting

Enter the targeting type.
This could be Whitelist or Blacklist
Enter the name of the apps or App IDs for which targeting is intended. You can also copy paste app IDs from an Excel \ CSV file, for more convenient targeting
By default, all apps are included and therefore, targeted.

Device Targeting

Click to find the device type and OS you are targeting.

Select if the campaign is intended for Phone and Tablet under the Device Type option.
Remove as applicable.
Use the OS version slider to select the intended version for the targeting.
When finished, click Save.

Manufacturer Targeting

In this section you can select to either target (whitelist) or exclude (blacklist) certain device manufacturers and device models.

This provides advertisers with an additional optimization layer to bid higher for device models that deliver higher quality users and vice versa.

To Whitelist or Blacklist manufacturers:

In the Manufacturer's section, click
Select the required manufacturers and models
Select the required Targeting Type - either Blacklist or Whitelist
Click Save to complete the process es

Setting-up a Translation

In the Campaign Customization section, you have the option to add translations for games that have been localized in different countries.

Translating Campaign Title

In the Setup section of Adding a Campaign you can add the translation of the title of your campaign.

To enter a translation, click the translation icon

The Campaign Title Translation window opens.

Click
Enter the target country for the translated campaign title
You can either select all countries and then deselect the countries you don't want or you can individually select each country that you want for the translation.
Enter the translated name of the campaign title

Click

Translating Campaign Steps

Translating the steps of the campaign is performed in the Tracking section of Adding a Campaign.

Under Campaign Steps, click the translation icon

Enter the translation for the step.

Click until you have translated all the steps of your campaign.

When you have finished adding the translated steps, click Next to continue the adding a campaign process.

Translating Campaign Comments

Translating the comments of the campaign is performed in the Tracking section of Adding a Campaign.

Under Campaign Comments, click the translation icon

The Campaign Comment Translation window opens

Enter the translation and click

Set-Up Preview

Once you have completed the steps for creating a new campaign in ACP Edge, you can review your setup summary and preview your campaign as it will appear in a live environment to end-users.

In the Preview section, advertisers can evaluate in advance the visual aspects of their campaign, by previewing both the campaign's appearance within the DT Offer Wall list and the campaign's info page.

In addition, the Preview section also includes a setup summary which allows you to review and make adjustments to your campaign targeting if needed.

The Preview

Once you have completed entering the details of the new campaign, setup, tracking and targeting, click Preview to see how the campaign will be shown to end-users.

Note

Translations do not appear in the preview!

Campaign Preview

Allows you to preview how your campaign will be presented to users who engage with the DT Offer Wall.

Your campaign within the DT Offer Wall list (left image).
The campaign info page (right image). Shown when a user clicks on a campaign.

Important

The reward amount presented in this preview is unrelated to the bid set for the campaign. Reward amounts vary between apps according to the app's exchange rate.

#	Element Name	Source	Customizable	Field Location
1.	Campaign Icon	App store icon Custom web icon	Yes	Setup --> Campaign Customization --> Custom icon
2.	Complexity Tag	Value in Campaign Completion Range	Only on initial setup. Once campaign is live it will adjust automatically based on average user completion time data.	Setup --> Campaign Customization --> Campaign Completion Range
3.	Price tag	Chosen Campaign Type	Yes, for all campaign types besides "Purchase/Payment Required"	Setup --> General Configurations --> Campaign Type
4.	Campaign Title	Wording of Campaign Title	Yes	Setup --> Campaign Customization --> Campaign Title
5.	Call to Action	Campaign Type	Depends on your defined campaign type	Setup --> General Configurations --> Campaign Type
6.	Campaign Steps	Wording in Campaign Steps	Yes	Tracking --> Campaign Steps
7.	Campaign Comment	Wording in Comment field	Yes	Tracking --> Comment
8.	Open Preview	View preview and change orientation and device	Display only	Preview window

Open Preview

To use the Open Preview function too see how the campaign appears:

Click Open Preview
Under the image click the options to view the options for orientation and device
- Portrait
- Landscape
- Telephone
- Tablet

Setup Summary

In this preview window, you can view the following details:

Default Bid
Lifetime Budget
Daily Budget
Translations

Tracking Preview

In this preview window, you can view the following details of your tracking settings:

Tracking Provider
Comments

Targeting Preview

In this preview window, you can view the following details of your targeting settings:

Location
App
Device

Asset	Accepted Format
Video	Max duration: 31 seconds Min width: 300 Min height: 250 Max file size: 50MB
Image	Min width: 300 Min height: 250 Max file size: 50MB