This report is intended for publishers using DT Offer Wall.
The DT Offer Wall Report is an analytic reporting tool, based on the millions of events generated from DT's DT Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 different metrics and dimensions.
To enter the DT Offer Wall Reports, login here.
DT Offer Wall Reports DT offer two different views:
Performance
- Every action / revenue metric, is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to exchange rates / DT Offer Wall position in the game and any other action, impact performance. It also allows you to see the revenue contribution from your daily active users.
Billing
- Every action/revenue metric, is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions and other events, as they happened.
For full instructions of the functionality available to you with DT's Dynamic Reporting, click here.
Offer Wall Report Dimensions
Set out below are the groups and the dimensions contained within them, relevant to the DT Offer Wall Report.
| Group | Dimension | Description |
|---|---|---|
| Date / Time | Date | Day Level Only |
| Delivery | Offer Actual Position | The actual displayed positing of the offer in the container when it was presented |
| Demand | Affiliate Network Name | Legacy offer aggregators |
| Campaign ID | The campaign ID / offer ID as defined by the advertiser in the DT system | |
| Campaign Name | A campaign’s / offer's unique identifier (string) as defined in DT’s systems | |
| Campaign Title | A campaign’s / offer's title as presented in OFW | |
| Campaign Type | [CPI / CPE / CPL (also includes survey) / CPS (Sales)] | |
| Demand ID | Advertiser’s ID as defined in DT’s systems | |
| Demand Name | Advertiser’s name | |
| Dynamic Payout Enabled | [Yes / No] | |
| Offer Task Type | Video View Download / App Install Survey Completion Social Media Engagement Registration Lead Generation Mobile Subscription Purchase / Payment required Free Trial In-App Action |
|
| Program ID | Advertiser’s app identifier as defined in DT’s systems | |
| Program Name | Advertiser’s app name as defined in DT’s systems | |
| Device | Device Manufacturer | Device manufacturer of the device on which the impression was served |
| Device OS | Device OS of the device on which the impression was served (Android / iOS) | |
| Device OS Version | Device OS version on which the impression was served | |
| SDK Version | The SDK version running on the device in which the impression was served | |
| Engagement | Offer Completion Range | [up to 1 min, 1 -5 min, 5-20 min, 20 min to 1 hour, 1 - 3 hours, 3 - 10 hours, 10 - 24 hours, 1 - 3 days, 3 - 7 days, 7 - 14, 14 and up] |
| Inventory | App Store Name | Publisher's app name as can be found in app store |
| City | The city in which the impression was served | |
| Country | The country in which the impression was served | |
| DT Publisher App ID | Publisher’s app identifier as defined in the DT system | |
| DT Publisher App Name | Publisher’s app name as defined in the DT system | |
| Integration Type | API / Mobile integration | |
| Placement Identifier | The identifier for the DT Offer Wall placement | |
| Publisher Account Name | Publisher’s account name as defined in the DT system | |
| Publisher App Bundle | Bundle ID from app store | |
| Publisher App Store Category | Publisher’s app category information from app store. Could be: sports, lifestyle, social… | |
| Publisher ID | Publisher’s ID as defined in the DT system | |
| System | Conversion Type | Organic or Customer Support Generated |
DT Offer Wall Report Metrics
| Group Name | Metric | Description | Formula |
|---|---|---|---|
| Delivery | Avg. Offers per Container | Average offers presented in DT Offer Wall container (measured by impressions) | Sum(Offer Impressions) / Sum(OFW Container Impressions) |
| Avg. Position | The average position the Offer received for each container impression | ||
| Container Fill Rate | Container Impressions with at least 1 offer to Container Impressions rate | Container Impressions with at least 1 offer / Container Impressions | |
| Impression frequency | Frequency of impressions over the chosen time period | ||
| Offer Impressions | Individual offer impression count | ||
| Offer Impressions per App | Individual offer impression count per app | ||
| OFW Impressions per App Active Users | Offer impressions divided by Daily Active Users. | Offer Impressions / App active users | |
| OFW Impressions per OFW Engaged Users | Offer impressions divided by Daily Engaged Users. | Offer Impressions / DEU | |
| OFW Unique Users | The number of unique users who opened DT Offer Wall | ||
| Publisher App Unique Users | The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start. When splitting by day, it shows the Daily Active Users. | ||
| OFW Container Impressions | DT Offer Wall container impressions count | ||
| Engagement | Container CTR | Offers clicks to container impressions rate. Publisher's metric | Offer click / Container impression |
| Conversions / Click Rate | |||
| Conversions / Impressions Rate | |||
| Conversions / Installs Rate | Offer conversions to the offer installs ratio | Offer Conversions / Offer Installs | |
| Offer Clicks | The clicks that takes the user to the app store/landing page. When using the mobile-wall integration type, this will represent the click after the info window is displayed. | ||
| Offer Completion Time | Average time to complete an offer | Sum(time to convert) / Sum(conversions) | |
| Offer Conversions | Amount of conversions generated from offers | ||
| Offer CTR | Offers clicks (that forward user to task landing page) to impressions rate | Offer click / Offer impression | |
| Offer Info Click | The initial clicks of the offer, which opens the offer info window. When using the DT Offer Wall API integration type, this will not be available | ||
| Offer into CTR | The ratio of offer clicks to the total offer impressions | Offer info click / Offer impression | |
| Offer Ticket Count | The number of reports per offer, generated by users | ||
| OFW Engagement Rate | DT Offer Wall's daily engaging users divided by the publisher app's daily active users. | OFW unique users / DAU*100 | |
| Unique Converters | Amount of unique users that were converted | ||
| Revenue | Publisher ARPDAU | Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start | |
| Publisher ARPDEU | Publisher's average revenue per daily engaged user | ||
| Publisher Conversions | Amount of conversions generated | ||
| Publisher eCPA | Publisher's revenue measures per publisher's payout | Sum(Publisher Revenue) / Sum(Payout) | |
| Publisher Net eCPM | Net effective cost per mille | ||
| Publisher Offer eCPM | Publisher's revenue per thousand offer impressions | Sum(Publisher Revenue) / Sum(Offer Impressions) | |
| Publisher Revenue | Total publisher's payout received from DT | Sum(Publisher Payout) |