The Buyer's Report allows you to generate reports that analyze the traffic you receive and your bidding landscape—such as Bid Status, Demand sources and SKAdNetwork eligibility—for daily bids on DT Exchange. This report updates hourly.
What's in the Report?
The Buyers report provides all the necessary dimensions and metrics to analyze auction outcomes, such as Gross Revenue, Bid Requests, Bids Won, and Impressions. The report allows you to track auctions, total bids, bids won, and completion rates, which provides insights into bid values, success rates, and competitor activity.
Default View
The Buyer's report with the Totals view has the following default settings:
- Metrics: Gross Revenue, Bid Requests, Bid Responses, Bids Won, and Impressions.
To view the Buyer's report in a table, split or filter by Environment ID or Placement ID.
Tip
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
Buyer's Report Dimensions
The following table describes the groups and dimensions in the Buyer's Report.
GROUP | DIMENSION | DESCRIPTION |
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- | Date/Time | Defines the report's date range, with a default filter set to today's date. |
Auction | Auction Type | Indicates whether the auction uses a First Price, Second Price, or Fixed Price model. |
Bid Status | This dimension describes the status of each full bid transaction and consists of the following options:
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SDK Version | The version of the source, SDK, or JavaScript tag. | |
Mediation Platform Name | The mediation platform that mediates the DT Exchange SDK. | |
Demand | Advertiser Domain | A destination domain that the advertiser defines for an ad. |
Campaign ID | A unique identifier that represents the campaign in the bid response. | |
Creative ID | A unique identifier that represents the creative in the bid response. Valid values:
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Creative Type | Indicates the ad format in the bid response. | |
Demand Source Name | Identifies the demand source across systems, including mediated networks or DSPs. | |
Demand Source Type | Specifies the demand source integration type:
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Seat ID | A unique identifier that represents the winning buyer on the DSP's side. | |
Seat Name | The seat name for the winning buyer on the DSP's side. | |
Device | Advertising ID Availability | Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request. |
Device OS | Identifies the device's operating system. | |
DNT | Do Not Track. Indicates whether the user opts out of tracking. | |
Inventory | Ad Size | Defines the creative ad size as specified by the advertiser. |
Ad Unit Type | Indicates the type of ad container for an ad unit. The available ad types depend on the placement type when you create it. Valid values:
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App Bundle | A unique identifier of an app in Android or iOS. | |
App ID | App identifier within DT's system | |
App Name | A unique identifier that represents an app. | |
COPPA | Indicates whether the app complies with COPPA regulations. | |
Interstitial Skipability | Determines whether the publisher requests only skippable, non-skippable, or both. | |
Placement Type | Defines the format and location of ads:
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Product Line | DT FairBid or DT Exchange. | |
Publisher Name | The name of the publisher, as defined in the DT console. | |
SKAdNetwork Eligible | Indicates whether the ad request includes a valid SKAdNetwork version. Valid values:
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SKAdNetwork Version Received | The SKAdNetwork version declared in the DSP's bid response. | |
SKAdNetwork Version Sent | The SKAdNetwork version the DT sends to the buyer in the bid request. These versions are backward compatible. | |
SKOverlay | An iOS class that displays a banner or overlay at the bottom of the screen, which recommends or promotes apps. It allows users to download apps directly, without redirecting to the App Store. Valid values:
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User is child | Indicates whether Google Play Families Ads API classifies the user as a child. | |
Location | Country | Identifies the country where the ad request originates. |
Buyer's Report Metrics
The following table describes the groups and metrics in the Buyer's report.
GROUP | DIMENSION | DESCRIPTION |
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Auction | Avg. Bid Price | The average price the demand partner bids on for 1000 impressions divided by the number of bid requests. Formula: Bid Prices ÷ Bid Requests |
Avg. Clear Price | The average price a demand partner pays for 1000 impressions. Formula: Clear Price ÷ Cleared |
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Avg. Win Bid Price | Average winning bid price in terms of CPM. This reflects the average price of all bids that won the auction. Formula: Win Bid Prices ÷ Cleared
Note
In a second-price auction, the Avg. Win eCPM is usually higher than the actual amount the demand partner pays for the impression. |
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Bid Response Rate | The rate at which bid requests receive a valid bid response marked as Won or Lost on Price from a demand source in DT FairBid. Formula: Bid Responses ÷ Bid Requests Other mediation providers may refer to this as Network Fill Rate or Availability Rate. |
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Bid Responses | Number of valid bid responses, Won or Lost on Price, from the demand source. | |
Bids Won | Number of auctions that the demand source wins. | |
Win Rate | The rate at which a demand source wins the auction out of the total bid responses it provides. Formula: Bids Won ÷ Bid Responses |
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Bids | Bid Requests | Number of outgoing requests that DT FairBid sends to demand sources after receiving an ad request from the app. |
DT Exchange Bidder | Billing Event | Total number of billing events counted from billing URLs (burls ) sent by the mediation partner. |
Lose Event | Total number of loss events, counted from loss URLs (lurls ) sent by the mediation partner. |
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Win Event | Total number of win events counted from notification URLs (nurls ) sent by the mediation partner. |
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Delivery | Survival Rate | The rate of impressions served divided by total winning bids. Formula: Impressions ÷ Clears |
Engagement | Ad Completions | The number of times users completed watching a rewarded video. |
Clicks | The total number of times a user clicks on an ad. | |
Completion Rate | The rate at which a user completes viewing an ad. Formula: Completions ÷ Impressions |
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CTR | Click Through Rate. The rate at which users click on an ad they view. Formula: Clicks ÷ Impressions |
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Impressions | The number of times an ad appears to a user. | |
Revenue | Fee | DT applies a 5% fee to all Bidding Mediated Networks, deducts it from total spending, and pays it directly to DT. This fee does not affect the Publisher payout. |