This report is intended for use by Demand Partners
The Buyer's Report is aimed at programmatic buyers using Digital Turbines. The Buyer's Report enables you to perform in-depth analysis on the traffic you receive and your bidding landscape in order to optimize performance. The data shown in the Buyer's Report is based on aggregated data collected from the DT Exchange and is updated on an hourly basis.
For full instructions of the functionality available to you with DT's Dynamic Reporting, click here.
Buyer's Report Dimensions
Set out below are the groups and the dimensions contained within them, relevant to the Buyer's Report.
|Date/Time||-||The date and time of the report|
|Auction||Auction Type||The type of auction - First Price, Second Price or Fixed Price|
This dimension describes the status of each full bid transaction and is comprised of the following options:
|Bid Price Bucket|
|Delivery||Ad Unit||Ad units are containers you place in your apps to show ads to users.
Ad Units send ad requests to DT's, then display the ads they receive to complete the request.
Type of ad unit can be either display, video or video and display.
|Mediation Platform Name||The name of the mediation platform used by an app to mediate the DT Exchange SDK|
|Mediation SDK Version||The SDK version of the mediation platform an app uses to mediate the DT Exchange SDK|
|Demand||Advertiser Domain||The advertiser's domain - for example, advertiser.com|
|Campaign ID||The campaign ID as defined by the advertiser in the bid response|
|Creative ID||The creative ID as defined by the advertiser in the bid response|
The format of the ad that was displayed as returned in the ad response. Can be one of the following:
|Demand Source Name||Demand partners who bid in the auction|
|Demand Source Type||The type of demand integration. Can be one of the following:
|Seat ID||Seat ID of the buyer on the DSP|
|Seat Name||Seat name of the buyer on the DSP|
|Device||Device ID Type|
|Device OS||The device operating system|
|Inventory||Ad Size||The creative ad size passed in the ad markup|
|Ad Unit Type||Type of ad unit container can be either video, display, video & display or native. The ad types available to an ad unit depend on the placement type you selected when creating it. (Suggest removing this)
Display: An ad unit type that supports display only
Video: An ad unit type that supports video only
* Video & Display: An ad unit type that supports video or display
|Ad Unit Name|
|App Bundle||The app's unique store identifier|
|App ID||App identifier within DT's system|
|App Name||The name of the app|
|Placement ID||Placement identifier in DT's system|
|Placement Name||Name given by publisher to a placement they created on DT|
|Placement Type||Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded.
Banner: A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content.
Rewarded: An ad placement type Supports video content.
* Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
|Product Line||Either DT FairBid or DT Exchange|
|SKAdNetwork Eligible||SKAdNetwork Eligible=Yes when DT has sent an eligible SKAdNetwork version to the buyer in the bid request. If no SKAdNetwork version was sent in the bid request, SKAdNetwork Eligible=No.
*SKAdNetwork is Apple's framework for measuring app installs.
|SKAdNetwork Version Received||
The SKAdNetwork version that the DSP declared in their bid response.
*SKAdNetwork is Apple's framework for measuring app installs.
|SKAdNetwork Version Sent||
The SKAdNetwork version that is sent to the buyer in the bid request. These versions are backward compatible- ex. If version 2.2 is sent in the bid request, the versions we will accept in the bid response include 2.2, 2.1, 2.0, and 1.0.
*SKAdNetwork is Apple's framework for measuring app installs
|Location||Country||The country in which the impression was served|
Buyer's Report Metrics
Metrics appear in the left pane under the dimensions.
|Auction||Avg. Bid Floor Price||Average floor price of all the bid requests||Sum (Floor Prices) / Sum(Bid Requests)|
|Avg. Clear Price||The average price that the demand partner paid for 1000 impressions||Sum (Clear Price) / Sum (Cleared)|
|Avg. Win Bid Price||Average winning bid price, in terms of CPM. Reflects the average price of all bids that won the auction. In case of a second price auction, Avg. Win Bid Price is higher than the price the demand partner pays for the impression.||Sum (Win Bid Price) / Sum (Clears)|
|Bid Response Rate||The percentage of "valid responses" ("won" or "lost on price" responses) received from a demand partner out of the bid requests sent by the exchange||Sum ((Bid Responses ('won' or 'lost on price') / Sum (Bid Requests)) * 100|
|Bid Responses||The number of "valid bid responses" ("won" or "lost on price" responses) returned by the demand partner to bid on the inventory||Sum ((Bid Responses (with status 'won' or 'lost on price'))|
|Bids Won||Indicates how successful a demand partner was to win the auctions in which they participated|
|Demand Fill Rate||Total number of impressions divided by the number of bid requests. This is the "full funnel" success rate indicator.||Sum (Impressions) / Sum (Bid Requests)|
|Network Clear Rate||Indicates how successful a demand partner was to win the auctions in which they participated||Sum (Cleared) / sum(Bid Requests)|
|Win Rate||The percentage of times the bid won in relation to the number of bid responses||Bids Won / Bid Responses *100|
|Bids||Avg. Floor Price||The average minimum price that was defined for the auctions. It is usually the minimal price asked by the publishers.|
|Bid Requests||The number of requests sent to each demand partner||Sum (Bid Requests)|
|Delivery||Survival Rate||Total number of impressions divided by total number of bids that won the auction||Sum(Impressions) / Sum(Cleared)|
|Auction||Cleared||The number of ads that were successfully sold via an auction||Sum (Bids Won)|
|Engagement||As Completions||The number of times users completed watching a rewarded video|
|Clicks||The total number of times users click an ad||Sum (Clicks)|
|Completion Rate||The ratio of rewarded video completions to rewarded video impressions||Sum (Rewarded Completions) / Sum (Impressions)|
|CTR||Click Through Rate - the total number of clicks divided by the total number of impressions||[Sum (Clicks) / Sum (Impressions)] * 100%|
|Impressions||The number of time an ad is shown||Sum (Impressions)|
|Revenue||Total Spend||Total payment received from demand. Some of this revenue is paid directly by the demand partner.||Sum (Total Revenue)|
|Rewarded Completions||The number of times users completed watching a rewarded video||Sum (Rewarded Completions)|