This report is intended for use by Demand Partners

The Buyer's Report is aimed at programmatic buyers using Digital Turbine. Using the Buyer's Report you can optimize performance by carrying out in-depth analysis on the traffic you receive and your bidding landscape. The data shown in the Buyer's Report is based on aggregated data collected from the DT Exchange and is updated on an hourly basis.

For full instructions of the functionality available to you with DT's Dynamic Reporting, click here.

Buyer's Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Buyer's Report.

Dimension	Description
Date/Time
-	The date and time of the report
Auction
Auction Type	The type of auction - First Price, Second Price or Fixed Price
Bid Status	This dimension describes the status of each full bid transaction and is comprised of the following options: Adapter Failure This metric is relevant for FairBid only. DT's SDK failed to activate the adapter of the mediation network. Below the Floor Price An invalid bid response where the demand source bid below the floor price sent on the bid request Blocked Advertiser App The bid response was rejected because the campaign's bundle corresponded to a blocked category by the publisher's app. Blocked Advertiser Domain The bid response was rejected because the campaign's advertiser domain corresponded to a blocked category by the publisher's app. Blocked Category The bid response was rejected because the campaign's IAB category corresponded to a blocked category by the publisher's app. Blocked on Creative The bid response was manually blocked due to blacklisting of the creative ID due to creative issues or policy violations Blocked On Creative Attribute The bid response was rejected because there was a mismatch between the required and supported ad features. Capped This metric is only relevant to Traditional Mediated Networks buying FairBid mediated supply. The bid request was dropped when the frequency cap was reached. Child Audience Eligibility Filter/Child Content Support Bundle Domain Filter When a user is flagged as a child with Google Play Families Ads API, only age appropriate content can be shown. The bid response was rejected because the campaign was determined to be not age appropriate. Demand QPS Throttling A bid request that was never sent because it was blocked according to the DSP's set QPS (Queries Per Second) cap. Empty Advertiser Domain The bid response was rejected due to an empty advertiser domain Failed Creative ID Blocked The bid response was automatically blocked by an algorithm that blocks creatives with consistently low survival rate Filtered Out for Optimization A bid request that was never sent because it was blocked automatically due to DT's internal supply optimization algorithm that blocks unmonetized traffic HTTP Error The bid response failed due to a web server error Incompatible SKAD Versions The bid response was rejected because the SKAdNetwork version returned on BidResponse.seatbid.bid.ext.skadn.version was higher than the SKAdNetwork supported by the app and on the bid request. Invalid Advertiser Domain An invalid bid response where the demand source bid with an invalid advertiser domain. What's valid: All top-level domains in the form of either "google.com" or "google.co.uk" (country code appended) will be considered valid. What's invalid: Bundles in numeric iOS or standard Android format are considered invalid Any other string now in the top-level domain format. We do not accept www.domain.com or https://domain.com ad an adomain. We do not accept subdomains like subdomain.domain.com Invalid or Malformed Bundle An invalid bid response where the demand source bid with an invalid bundle format Invalid Response The bid response failed because it was invalid. Common examples include, the JSON was invalid and the response was missing mandatory parameters. Refer to our Demand Docs for a list of mandatory parameters. Invalid SKAD Parameters An invalid bid response where the demand source returned one or more invalid parameters on the BidResponse.seatbid.bid.ext.skadn Please refer to the IAB specifications to further details here. Lost on Price A valid bid response where the demand source lost the auction because the price returned was lower than another bid in the auction Missing Creative Data The non-video bid response for a rewarded request was rejected because the required fields “bid.ext.crtype”: “Playable” AND “”seatbid.bid.attr”: 13 were not being passed No Bid The bid response returned an HTTP 204 "No Content" response signaling the bidder had no bid for the auction Timeout The bid response failed because it exceeded the timeout window (350ms for RTB Bidders). A best practice is for Demand Partners to pass a no bid instead of timing out.
Delivery
SDK Version	SDK or JavaScript Tag version
Mediation Platform Name	The name of the mediation platform used by an app to mediate the DT Exchange SDK
Demand
Advertiser Domain	The advertiser's domain - for example, advertiser.com
Campaign ID	The campaign ID as defined by the advertiser in the bid response
Creative ID	The creative ID as defined by the advertiser in the bid response
Creative Type	The format of the ad that was displayed as returned in the ad response. Can be one of the following: Display Video Playable
Demand Source Name	Demand partners who bid in the auction
Demand Source Type	The type of demand integration. Can be one of the following: Programmatic Programmatic Mediation Mediated Networks Custom API
Seat ID	Seat ID of the buyer on the DSP
Seat Name	Seat name of the buyer on the DSP
Device
Advertising ID Availability	Availability of Advertising ID (IDFA for iOS or AAID for Android) in the ad request
Device OS	The device operating system
DNT	Indicates whether users have requested to not be tracked
Inventory
Ad Size	The creative ad size passed in the ad markup
Ad Unit Type	The ad type displayed depend on the placement type selected when creating it: Display: A placement type that supports display only Video: A placement type that supports video only Video & Display: A placement type that supports video or display
App Bundle	The app's unique store identifier
App ID	App identifier within DT's system
App Name	The name of the app
Coppa	Coppa compliance of the app
Interstitial Skipability	Indicates for interstitial placements whether the publisher requested only skippable ads, only non-skippable ads or both
Placement Type	Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded. Banner: A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content. Rewarded: An ad placement type Supports video content. * Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
Product Line	Either DT FairBid or DT Exchange
Publisher Name	The name of the publisher, as defined in the DT console
SKAdNetwork Eligible	SKAdNetwork Eligible=Yes when DT has sent an eligible SKAdNetwork version to the buyer in the bid request. If no SKAdNetwork version was sent in the bid request, SKAdNetwork Eligible=No. *SKAdNetwork is Apple's framework for measuring app installs.
SKAdNetwork Version Received	The SKAdNetwork version that the DSP declared in their bid response. *SKAdNetwork is Apple's framework for measuring app installs.
SKAdNetwork Version Sent	The SKAdNetwork version that is sent to the buyer in the bid request. These versions are backward compatible- ex. If version 2.2 is sent in the bid request, the versions we will accept in the bid response include 2.2, 2.1, 2.0, and 1.0. *SKAdNetwork is Apple's framework for measuring app installs
SKOverlay	NotSupported - Supply is not relevant for SKOverlay (as all supply is opted in by default, not relevant means any iOS device with OS version above 14 and with SDK version 8.1.9 that opted out for SKOverlay support) DSPNotSupported - The winning bid did not come with the SKOverlay object, even though the supply supports it Supported - The winning bid is a SKOverlay supported bid and the impression will include the SKOVerlay
User is child	User is a child as defined by the Google Play Families Ads API
Location
Country	The country in which the impression was served

Buyer's Report Metrics

Metrics appear in the left pane under the dimensions.

Group	Metric	Description	Forumla
Auction	Avg. Bid Price	The average price the demand partner bids on per 1000 impressions, divided by the number of bid requests.	Sum(Bid Prices) / Sum(Bid Requests)
	Avg. Clear Price	The average price that the demand partner paid for 1000 impressions	Sum(Clear Price) / Sum(Cleared)
	Avg. Win Bid Price	Average winning bid price, in terms of CPM. Reflects the average price of all bids that won the auction. In case of a second price auction, Avg. Win Bid Price is higher than the price the demand partner pays for the impression.	Sum(Win Bid Price) / Sum(Clears)
	Bid Response Rate	The percentage of "valid responses" ('won' or 'lost on price' responses) received from a demand partner out of the bid requests sent by the exchange	Sum((Bid Responses ('won' or 'lost on price') / Sum(Bid Requests)) * 100
	Bid Responses	The number of "valid bid responses" ("won" or "lost on price" responses) returned by the demand partner to bid on the inventory	Sum((Bid Responses ('won' or 'lost on price'))
	Bids Won	Indicates how successful a demand partner was to win the auctions in which they participated
	Win Rate	The percentage of times the bid won in relation to the number of bid responses	Bids Won / Bid Responses *100
Bids	Bid Requests	The number of requests sent to each demand partner	Sum(Bid Requests)
DT Exchange Bidder	Billing Event	Total billing events, counted from burls from the mediation partner	Sum(burls)
	Lose Event	Total lose events, counted from lurls from the mediation partner	Sum(lurls)
	Win Event	Total win events, counted from nurls from the mediation partner	Sum(nurls)
Delivery	Survival Rate	Total number of impressions divided by total number of bids that won the auction	Sum(Impressions) / Sum(Cleared)
Engagement	Ad Completions	The number of times users completed watching a rewarded video
	Clicks	The total number of times users click an ad	Sum(Clicks)
	Completion Rate	The ratio of rewarded video completions to rewarded video impressions	Sum(Rewarded Completions) / Sum(Impressions)
	CTR	Click Through Rate - the total number of clicks divided by the total number of impressions	[Sum(Clicks) / Sum(Impressions)] * 100%
	Impressions	The number of time an ad is shown	Sum(Impressions)
Revenue	Fee	Bidding Mediated Networks fee	-