This report is intended for use by Demand Partners
The Buyer's Report is aimed at programmatic buyers using Digital Turbine. Using the Buyer's Report you can optimize performance by carrying out in-depth analysis on the traffic you receive and your bidding landscape. The data shown in the Buyer's Report is based on aggregated data collected from the DT Exchange and is updated on an hourly basis.
For full instructions of the functionality available to you with DT's Dynamic Reporting, click here.
Buyer's Report Dimensions
Set out below are the groups and the dimensions contained within them, relevant to the Buyer's Report.
|Date/Time||-||The date and time of the report|
|Auction||Auction Type||The type of auction - First Price, Second Price or Fixed Price|
This dimension describes the status of each full bid transaction and is comprised of the following options:
|Mediation Platform Name||The name of the mediation platform used by an app to mediate the DT Exchange SDK|
|Demand||Advertiser Domain||The advertiser's domain - for example, advertiser.com|
|Campaign ID||The campaign ID as defined by the advertiser in the bid response|
|Creative ID||The creative ID as defined by the advertiser in the bid response|
The format of the ad that was displayed as returned in the ad response. Can be one of the following:
|Demand Source Name||Demand partners who bid in the auction|
|Demand Source Type||The type of demand integration. Can be one of the following:
|Seat ID||Seat ID of the buyer on the DSP|
|Seat Name||Seat name of the buyer on the DSP|
|Device||Advertising ID Availability||
Availability of Advertising ID (IDFA for iOS or AAID for Android) in the ad request
|Device OS||The device operating system|
|DNT||Indicates whether users have requested to not be tracked|
|Inventory||Ad Size||The creative ad size passed in the ad markup|
|Ad Unit Type||The ad type displayed depend on the placement type selected when creating it:
|App Bundle||The app's unique store identifier|
|App ID||App identifier within DT's system|
|App Name||The name of the app|
|Coppa||Coppa compliance of the app|
|Interstitial Skipability||Indicates for interstitial placements whether the publisher requested only skippable ads, only non-skippable ads or both|
|Placement Type||Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded.
Banner: A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content.
Rewarded: An ad placement type Supports video content.
* Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
|Product Line||Either DT FairBid or DT Exchange|
The name of the publisher, as defined in the DT console
SKAdNetwork Eligible=Yes when DT has sent an eligible SKAdNetwork version to the buyer in the bid request. If no SKAdNetwork version was sent in the bid request, SKAdNetwork Eligible=No.
*SKAdNetwork is Apple's framework for measuring app installs.
|SKAdNetwork Version Received||
The SKAdNetwork version that the DSP declared in their bid response.
*SKAdNetwork is Apple's framework for measuring app installs.
|SKAdNetwork Version Sent||
The SKAdNetwork version that is sent to the buyer in the bid request. These versions are backward compatible- ex. If version 2.2 is sent in the bid request, the versions we will accept in the bid response include 2.2, 2.1, 2.0, and 1.0.
*SKAdNetwork is Apple's framework for measuring app installs
NotSupported - Supply is not relevant for SKOverlay (as all supply is opted in by default, not relevant means any iOS device with OS version above 14 and with SDK version 8.1.9 that opted out for SKOverlay support)
DSPNotSupported - The winning bid did not come with the SKOverlay object, even though the supply supports it
Supported - The winning bid is a SKOverlay supported bid and the impression will include the SKOVerlay
|User is child||
User is a child as defined by the Google Play Families Ads API
|Location||Country||The country in which the impression was served|
Buyer's Report Metrics
Metrics appear in the left pane under the dimensions.
|Auction||Avg. Bid Price||The average price the demand partner bids on per 1000 impressions, divided by the number of bid requests.||Sum(Bid Prices) / Sum(Bid Requests)|
|Avg. Clear Price||The average price that the demand partner paid for 1000 impressions||Sum(Clear Price) / Sum(Cleared)|
|Avg. Win Bid Price||Average winning bid price, in terms of CPM. Reflects the average price of all bids that won the auction. In case of a second price auction, Avg. Win Bid Price is higher than the price the demand partner pays for the impression.||Sum(Win Bid Price) / Sum(Clears)|
|Bid Response Rate||The percentage of "valid responses" ("won" or "lost on price" responses) received from a demand partner out of the bid requests sent by the exchange||Sum((Bid Responses ('won' or 'lost on price') / Sum(Bid Requests)) * 100|
|Bid Responses||The number of "valid bid responses" ("won" or "lost on price" responses) returned by the demand partner to bid on the inventory||Sum((Bid Responses (with status 'won' or 'lost on price'))|
|Bids Won||Indicates how successful a demand partner was to win the auctions in which they participated|
|Win Rate||The percentage of times the bid won in relation to the number of bid responses||Bids Won / Bid Responses *100|
|Bids||Bid Requests||The number of requests sent to each demand partner||Sum(Bid Requests)|
|DT Exchange Bidder||Billing Event||Total billing events, counted from burls from the mediation partner||Sum(burls)|
|Lose Event||Total lose events, counted from lurls from the mediation partner||Sum(lurls)|
|Win Event||Total win events, counted from nurls from the mediation partner||Sum(nurls)|
|Delivery||Survival Rate||Total number of impressions divided by total number of bids that won the auction||Sum(Impressions) / Sum(Cleared)|
|Engagement||Ad Completions||The number of times users completed watching a rewarded video|
|Clicks||The total number of times users click an ad||Sum(Clicks)|
|Completion Rate||The ratio of rewarded video completions to rewarded video impressions||Sum(Rewarded Completions) / Sum(Impressions)|
|CTR||Click Through Rate - the total number of clicks divided by the total number of impressions||[Sum(Clicks) / Sum(Impressions)] * 100%|
|Impressions||The number of time an ad is shown||Sum(Impressions)|
|Revenue||Fee||Bidding Mediated Networks fee||-|