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Click to Native Browser

Demand-side platforms running in-app-to-mobile web campaigns on the DT Exchange track cookies, perform cross-device matching, and measure mobile web conversions. To track cookies after an ad click-through, DT opens the landing page URL in the native browser instead of the default embedded browser. In an embedded browser, DT tracks only device IDs. In a native browser, DT tracks user cookies, bounce rate, and web conversions.

Key Terms

The following terms define important concepts for this feature:

TERM DESCRIPTION
Click URL The website address a user visits after clicking on an ad, also known as a Landing Page URL. This URL passes within the client’s creative tag.
Native Browser The browser app on the device, such as Chrome or Safari, that opens the URL, also known as an External Browser.

Who Can Use This Feature?

This feature is available to the following participants:

  • Programmatic Demand partners who connect using a bidder and OpenRTB protocol.
  • API demand partners who target by SDK version or add the new custom extension to their API specification.

Implementing the Native Browser

DT supports the following implementation methods: 

Method 1: Using a URL Suffix

  1. Target the DT Exchange supply that supports opening the landing page in the native browser, when you run an app to web campaigns,
  2. DT provides a custom bid request extension to flag native browser supply:

Custom Extension

Java 
imp.ext.brsrclk:1
//Where [1] = native browser is forced open upon click
  1. Append a new URL suffix to their Click URL to force the native browser to open. 
    DT opens the landing page in the embedded browser when you do not append the URL suffix.

Native Link Browser Example

HTML 
https://ads.DSP.com/delivery/r/ajs.php?did=5bf512f8cb99bd00d942ad21dc941a00&......&FYBER_OPEN_BROWSER
<!-- URL Suffix: FYBER_OPEN_BROWSER -->

 

Method 2: Using a URL Prefix

  1. When you run an app-to-web campaigns, target the DT Exchange supply that supports opening the landing page in the native browser.
  2. DT provides a custom bid request extension to flag native browser supply:

Bid Request Extension

Java 
imp.ext.brsrclk:1
//Where [1] = native browser is forced open upon click
  1. Append a new URL prefix to the Click URL to force the native browser to open.
    DT opens the landing page in the embedded browser when you do not append the URL prefix.

Native Browser Link Example

HTML 
fybernativebrowser://navigate?url=http%3A%2F%2Fwww.google.com
<!-- URL Prefix: fybernativebrowser -->

Note

You must define the following parameters:

  • Scheme: fybernativebrowser
  • Host path: navigate
  • URL:  Contains a single query param named url that is URL encoded and uses only the http or https scheme.

For more information, see Smartlink.

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