The User Activity report allows you to track the number of Daily Active Users (DAUs) and analyze user engagement with ads.
What's in the Report?
The User Activity report provides all the necessary dimensions to analyze user activity, including engagement, ad interactions, and active user behavior. To explore user activity, filter or split the data by App Name or App ID.
Tip
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
Default View
The User Activity report opens with a table that has the following default settings:
- Split: App Name and Date/Time (default limit: 50).
- Metrics: Active Users, Ave. Rate per Active User, and Publisher Revenue.
- Sorting order: Descending by Revenue.
- Pinboard dimensions: App ID and Device OS.
User Activity Dimensions
The following table describes the groups and dimensions in the User Activity report.
| GROUP NAME | DIMENSION | DESCRIPTION |
|---|---|---|
| - | Date/Time | Defines the date range the report covers, with a default filter set to today’s date. |
| Device | Advertising ID Availability | Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request. |
| Device OS | Identifies the device's operating system. | |
| Inventory | App ID | A unique identifier that represents an app. |
| App Name | Defines the app name in the app settings. | |
| App Version | Determines the app version. | |
| COPPA | Indicates the app's compliance with COPPA regulations. | |
| Location | Country | Identifies the country where the ad request originates. |
User Activity Metrics
The following table describes the groups and dimensions in the User Activity report.
| GROUP NAME | METRIC | DESCRIPTION |
|---|---|---|
| Engagement | Active Users | Number of unique users who use the app at least once in the selected timeframe. |
| Banner Engagement Rate | The rate at which users watch at least one Banner ad in the selected timeframe. Formula: Unique users who watch a Banner ad ÷ Active Users. |
|
| Banner Frequency | Number of Banner ad impressions per user. | |
| Engagement Rate | The rate at which Active Users watch at least one ad in the app. Formula: Engaged Users ÷ Active Users. |
|
| Frequency | The average number of impressions per user. | |
| Impressions | Number of times an ad appears to users. The mediated network's reporting API retrieves impressions for ads from a waterfall-mediated network, and the value may change over time. |
|
| Interstitial Engagement Rate | The rate at which Active Users watch at least one Interstitial ad in the selected timeframe. Formula: Unique users who watch an Interstitial ad ÷ Active Users |
|
| Interstitial Frequency | Number of Interstitial ad impressions per user. | |
| Rewarded Engagement Rate | The rate at which Active Users watch at least one Rewarded ad in the selected timeframe. Formula: Unique users who watch a Rewarded ad ÷ Active Users |
|
| Rewarded Frequency | Number of Rewarded impressions per user. | |
| Revenue | Avg. Rev. per Active User | The rate at which each Active User generates revenue within a specific period. Formula: Total Revenue ÷ Engaged Users |
| Banner Avg. Rev. per Active User | The rate at which each Active User generates revenue by watching a Banner ad within a specific period. Formula: Banner Publisher Revenue ÷ Active Users |
|
| Interstitial Avg. Rev. per Active User | The rate at which each Active User generates revenue by watching an Interstitial ad within a specific period. Formula: Interstitial Publisher Revenue ÷ Active Users |
|
| Publisher Revenue | Calculates the total revenue ads generate. The mediated network's reporting API retrieves revenue for ads from a waterfall-mediated network, and the value may change over time. |
|
| Rewarded Avg. Rev. per Active User | The rate at which each Active User generates revenue by watching a Rewarded ad within a specific period. Formula: Rewarded Publisher Revenue ÷ Active Users |