The Auctions report allows you to generate reports that track performance metrics, such as revenue, number of impressions, and number of clicks, for daily transactions on the DT console. This report updates hourly, with a latency of three hours.
What's in the Report?
The Auctions report provides all the necessary dimensions and metrics to analyze auction outcomes, such as Gross Revenue, Ad Requests, and Impressions. The report allows you to track total bids, bids won, and completion rates, which provides insights into bid values, success rates, and competitor activity.
Default view
The Auctions report opens with the Totals view that has the following default settings:
- Metrics: Gross Revenue, Ad Requests, and Impressions.
To view the Auctions report in a table, split or filter by Publisher ID or Publisher Name.
Tip
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
Auctions Report Dimensions
The following table describes the groups and dimensions in the Auctions report.
| GROUP NAME | DIMENSION | DESCRIPTION |
|---|---|---|
| - | Date/Time | Defines the date range the report covers, with a default filter set to today’s date. |
| Auction | Deal ID | A unique identifier string that signals the presence of a PMP in a bid report. |
| Auction Type | Indicates whether the auction uses a First Price, Second Price, or Fixed Price model. | |
| Delivery | SDK/Tag Version | The version of the source; SDK or JavaScript tag. |
| SDK Renderer | Identifies the SDK renderer for the ad request. | |
| Mediation Platform Name | The mediation platform that mediates the DT Exchange SDK. | |
| Mediation SDK Version | The version of the mediation platform that mediates the DT Exchange SDK. | |
| Device | Advertiser ID Availability | Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request. |
| Device Language | The language of the device's operating system. | |
| Device OS | Identifies the device's operating system. | |
| Device OS - Version | Identifies the device's operating system version. | |
| DNT | Do Not Track. Indicates whether the user opts out of tracking. | |
| Ignite | Ignite Package | Defines the Ignite application package name. |
| Ignite Status | Indicates the Ignite status for the auction. | |
| Ignite Version | Identifies the Ignite version. | |
| Inventory | Ad Size | Defines the creative ad size as specified by the advertiser. |
| Ad Unit Type | Indicates the type of ad container for an ad unit. The available ad types depend on the placement type when you create it. Valid values:
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| App Bundle | A unique identifier of an app in Android or iOS. | |
| App ID | A unique identifier that represents an app. | |
| App Name | Defines the app name in the app settings. | |
| COPPA | Indicates whether the app complies with COPPA regulations. | |
| Interstitial Skipability | Determines whether the publisher requests only skippable ads, only non-skippable ads, or both. | |
| Placement ID | A unique identifier that represents a placement. | |
| Placement Name | Defines the placement name in the placement settings. | |
| Placement Type |
Defines the format and location of ads:
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| Product Line | DT FairBid or DT Exchange. | |
| SKAdNetwork Eligible |
Indicates whether the ad request includes a valid SKAdNetwork version.
Note
SKAdNetwork is Apple's framework that measures app installs. |
|
| SKAdNetwork Version Received | The SKAdNetwork version is declared in the DSP's bid response. | |
| SKAdNetwork Version Sent | The SKAdNetwork version the DT sends to the buyer in the bid request.
Note
These versions are backward compatible. |
|
| User is child | Indicates whether Google Play Families Ads API classifies the user as a child. | |
| Variant ID (Ad Unit ID) |
A unique identifier that represents the variant. | |
| Variant Name (Ad Unit Name) |
The name of the variant in the experiment settings. | |
| Location | Country | Identifies the country where the ad request originates. |
| Location Type |
Indicates whether location data comes from an IP or GPS. |
|
| Winning Demand | Advertiser Domain | A destination domain that the advertiser defines for an ad. |
| Campaign ID | A unique identifier that represents the campaign in the bid response. | |
| Creative ID |
A unique identifier that represents the creative in the bid response. Valid values:
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|
| Creative Type | Indicates the ad format in the bid response. | |
| Demand Source ID | A unique identifier that represents the demand source that wins the auction. | |
| Demand Source Type | The type of demand integration. Valid values:
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| Demand Source Name | Identifies the demand partner that wins the auction. | |
| Seat ID | A unique identifier that represents the winning buyer on the DSP's side. | |
| Seat Name | The seat name for the winning buyer on the DSP's side. | |
| Instance ID | A unique identifier that represents an instance on the mediated network's dashboard. | |
| Instance Name | Defines the instance name in the instance settings. |
Auctions Report Metrics
The following table describes the groups and metrics in the Auctions report.
| Group Name | Metric | Description |
|---|---|---|
| Auction | Ad Requests | Number of ad requests the app sends to the exchange servers.
Note
Ad requests are not the same as bid requests. |
| Avg Mediation Min Bid To Win | The average minimum required to win the auction for DT bidding. Calculation: Mediation Min Bids to Win ÷ Bid Requests |
|
| Avg. Clear Price | The average price a demand partner pays for 1000 impressions. Calculation: Clear Price ÷ Cleared |
|
| Clear Rate | Calculates the rate of auctions that result in a successful transaction. Calculation: Bids Won ÷ Ad Requests |
|
| Bids Won | Number of auctions that the demand source wins. | |
| Delivery Rate | Calculates the rate of impressions divided by the number of ad requests. Calculation: Impressions ÷ Ad Requests
Note
This is the full-funnel success rate indicator. |
|
| eCPM | Effective Cost Per Mille. Calculates ad revenue generated per 1000 ad impressions. | |
| Bids | Avg. Win eCPM | Average winning bid price in terms of CPM. This reflects the average price of all bids that won the auction. Calculation: Win Bid Prices ÷ Cleared
Note
In a second-price auction, the Avg. Win eCPM is usually higher than the actual amount the demand partner pays for the impression. |
| DT Exchange Bidder | Billing Event | Total number of billing events counted from billing URLs (burls) sent by the mediation partner. |
| Lose Event | Total number of loss events, counted from loss URLs (lurls) sent by the mediation partner. | |
| Win Event | Total number of win events counted from notification URLs (nurls) sent by the mediation partner. | |
| Delivery | Survival Rate | The rate of impressions served divided by total winning bids Calculation: Impressions ÷ Clears |
| Engagement | Clicks | The total number of times a user clicks on an ad. |
| Completion Rate | The rate at which a user completes viewing an ad. Calculation: Completions ÷ Impressions |
|
| CTR | Click Through Rate. The rate at which users click on an ad they view. Calculation: Clicks ÷ Impressions |
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| Frequency | The average number of ads served per unique user in a selected timeframe. Calculation: Impressions ÷ Unique Users |
|
| Impressions | The number of times an ad appears to a user. | |
| Unique Users | The number of all unique users who trigger at least one ad request during the selected timeframe. Calculation: Unique Users per device ID
Note
The system de-duplicates users in real-time based on the selected dimensions. This metric calculates:
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| Revenue | ARPU | Average Revenue Per User. The average revenue per unique user. Calculation: Total Revenue ÷ Unique Users
Note
To view the ARPU, select the ARPU metric and then do one of the following.
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| Fee | DT applies a 5% fee to all Bidding Mediated Networks, deducts it from total spending, and pays it directly to DT.
Note
This fee does not affect the Publisher payout. |
|
| Publisher Revenue | Calculates the total revenue ads generate. |