This article is intended for publishers that want to enable SDK Bidding networks to bid on their app inventory!
SDK Bidding is DT’s proprietary technology where mediated SDK networks participate in a fair, real-time-bidding marketplace to determine the winner of an impression. This is achieved while preserving the mediated ad network’s SDK on the client side as a display manager, rendering the ads.
In addition, ad networks are able to maintain a direct contractual relationship with their publisher partners.
For more information on SDK Bidding in DT FairBid, click here.
Participating in SDK Bidding
SDK Bidding welcomes DT’s mediated partners into the programmatic ecosystem. By participating in this program our partners can achieve the following:
- Fair and equal competition amongst all contenders bidding on an impression
- Ultimate access to bidding on every potential impression
- Avoiding a static waterfall - every opportunity is equally accessible to all
- Better access to inventory and ability to choose the best opportunities on which to bid
- Higher bidding resolution allows partners to bid based on per-impression value versus being evaluated by historical average performance data
- Real time pricing and market economics dictate the value of the impression
- Implicit guarantee that the highest bid wins
- Access private marketplaces and other advanced programmatic selling/buying methods
Whitelisting and Bidding Configuration
To enable SDK bidding on an app’s traffic, publishers must first contact DT and have their apps opted into this capability. In addition, apps must be whitelisted by the supported networks.
Each network has its own process for whitelisting an app and configuring SDK Bidding.
You cannot have both the mediation and bidder from the same network in a single placement. For example, Meta Bidder and Meta traditional mediation must be configured separately.
Set out below are the instructions for each supported SDK Bidding network, and the steps required to enable programmatic bidding by them.
Networks Supporting SDK Bidding
The following networks support SDK Bidding, for integration details, click the links.
It is recommended to test your integration with test ads or use a test device.
Setting-Up on the Console
- Select the mediated network with which you want to work from the Mediated Networks tab in the Console.
The configuration settings for your selected network are displayed.
Except for Meta and AdColony, do not use existing credentials. You must create new IDs.
- Once you have selected the required networks and entered the credentials, click Save.
The Placement and credentials are displayed:
For details of how to obtain the credentials from the required credentials from the Ad Network, click the appropriate link:
Testing SDK Bidding
For Meta and Tapjoy, you can test your integration by using our test suite.
When requesting a Programmatic placement from the Test Suite, the SDK runs an auction in “Test Mode” allowing the respective Programmatic bidder know that it should bid with a test ad and no publisher payout should take place.
Successfully requesting and showing a programmatic mediated network placement ensures you have your programmatic placement configured correctly and that the respective network is ready to bid on live traffic. However, it does not guarantee you have consistent bids and fills for that SDK Bidding network placement in production.
- If you have issues obtaining a fill for Meta or Tapjoy, (meaning they either have or do not have an ad to show), check with your DT account manager and make sure all programmatic placements have been correctly configured on the Tapjoy and Meta side.
- AdColony bidder does not have this test mode capability yet but it should work without issues in production.