The Demand Performance report allows you to generate reports using accurate revenue data from mediated network dashboards and programmatic data from DSPs in DT Exchange. This report updates daily at 10:00 AM GMT. The Demand Performance report eliminates the need to log into multiple mediated network dashboards to track revenue.
What's in the Report?
The Demand Performance report provides all the necessary dimensions to analyze the performance of a publisher's demand partners, mediated or programmatic. It includes the dimensions and metrics from the Mediation Overview report, with the addition of Daily Engaged Users (DEU) and Average Revenue per Engaged User (ARPDEU).
The report includes the Response Rate, also known as an Ad Network Fill Rate or Availability Rate in competing platforms. This metric measures the percentage of fills a demand source achieves from the total bid requests. It is available at the instance level for mediated ad networks. The revenue and impression count for traditionally mediated networks come from their respective reporting APIs.
Tip
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
Default View
The Demand Performance report opens with a table that has the following default settings:
- Split: Demand Source Name (default limit: 50).
- Metrics: Revenue, Publisher eCPM, Impressions, and Response Rate.
- Sorting order: Descending by Revenue.
- Pinboard dimensions: Demand Source Type, App Name, and Device OS.
Demand Performance Dimensions
The following table describes the groups and dimensions in the Demand Performance report.
| GROUP NAME | DIMENSION | DESCRIPTION |
|---|---|---|
| - | Date/Time | Defines the date range the report covers, with a default filter set to today’s date. |
| Demand | Bid Status | Indicates the final status of the bid response received by the mediated network, with values including one of the following:
|
| Demand Source Name | Identifies the demand source across systems, including mediated networks or DSPs. | |
| Demand Source Type | Specifies the demand source integration type:
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| Instance ID | A unique identifier that represents an instance on the mediated network's dashboard. | |
| Instance Name | Defines the instance name in the instance settings. | |
| Reporting Source | Indicates whether the data source is from DT's reporting system or the mediated networks' reporting API. | |
| Device | Advertising ID Availability | Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request. |
| Device OS | Identifies the device's operating system. | |
| Experiment | Variant Name |
The name of the variant in the experiment settings.
Note
A variant defines a group within a placement experiment or test, and a placement test compares different placement configurations on a subset of users to optimize ad performance. The system analyzes the results and selects the best-performing variant. |
| Inventory | App ID | A unique identifier that represents an app. |
| App Name | Defines the app name in the app settings. | |
| App Version | Determines the app version. | |
| COPPA | Indicates the app's compliance with COPPA regulations. | |
| Placement ID | A unique identifier that represents a placement. | |
| Placement Name | Defines the placement name in the placement settings. | |
| Placement Type |
Defines the format and location of ads:
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| Product Line | DT FairBid or DT Exchange. | |
| Location | Country | Identifies the country where the ad request originates. |
Demand Performance Metrics
The following table describes the groups and metrics in the Demand Performance report.
| GROUP NAME | METRIC | DESCRIPTION |
|---|---|---|
| Delivery | Bid Requests | Number of outgoing requests that DT FairBid sends to demand sources after receiving an ad request from the app. |
| Bid Responses | Number of valid bid responses, Won or Lost on Price, from the demand source. | |
| Bids Won | Number of auctions, the demand source wins. | |
| Response Rate | The rate at which bid requests receive a valid bid response marked as Won or Lost on Price from a demand source in DT FairBid. Calculation: Bid Responses ÷ Bid Requests Other mediation providers may refer to this as Network Fill Rate or Availability Rate. |
|
| Show Rate | The rate at which available ads appear and become impressions. Calculation: Impressions ÷ Fills | |
| Win Rate | The rate at which a demand source wins the auction out of the total bid responses it provides. Calculation: Bids Won ÷ Bid Responses |
|
| Engagement | Avg. Rev. per Engaged User | The rate at which each engaged user generates within a specific period. Calculation: Total Revenue ÷ Engaged Users |
| Clicks | The total number of times a user clicks on an ad. | |
| Completion Rate | The rate at which a user completes viewing an ad. Calculation: Completions ÷ Impressions |
|
| CTR | Click Through Rate. The rate at which users click on an ad they view. Calculation: Clicks ÷ Impressions |
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| Impressions | The number of times an ad appears to a user. The mediated network's reporting API retrieves impressions for ads from a waterfall-mediated network, and the value may change over time. |
|
| Revenue | eCPM | Effective Cost Per Mille. Calculates ad revenue generated per 1000 ad impressions. The mediated network's reporting API retrieves impressions and revenue for ads from a waterfall-mediated network, and the value may change over time. |
| Publisher Revenue | Calculates the total revenue ads generate. The mediated network's reporting API retrieves revenue for ads from a waterfall-mediated network, and the value may change over time. |