SDK Bidding enables Ad Networks to participate in the DT FairBid unified auction. SDK Bidding is DT’s proprietary technology where mediated networks participate in a fair, real-time-bidding marketplace to determine the winner of an impression. This is achieved while preserving the mediated network’s SDK on the client side as a display manager to render the winning ads. In addition, mediated networks are able to maintain a direct contractual relationship with their publisher partners.
The Benefits
For publishers, SDK Bidding provides several significant benefits:
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Committed bids from ad networks, reflecting the true value of each impression, as opposed to the aggregated historical averages used to estimate each ad network's performance in the waterfall setup.
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Superior demand liquidity for each impression, as ad networks compete in real-time for each ad request, alongside dozens of other programmatic buyers such as Demand Side Platforms and Trading Desks.
As more ad networks support SDK Bidding, publishers are no longer required to manually manage these ad networks via a complicated waterfall setup of multiple instances across various ad formats and geographies, saving valuable time and resources.
How Does it Work?
Ad Networks supporting SDK Bidding receive each and every ad request, to which they are able to respond with a dynamic, committed bid. With this process, the SDK integration and direct billing relationship are maintained with the publisher. This avoids the need for the waterfall process of receiving bids.
After an ad request is received from an integrated app, the DT FairBid platform automatically looks at the CPM responses of all the various ad mediation networks and selects the highest bid.
SDK Bidding Setup
Other than integrating the DT FairBid SDK, no additional development work is required from the publisher to support SDK Bidding. All of the technical heavy-lifting is performed by Digital Turbine and participating ad networks. In the DT Console, add your app, and create placements for bidding, and then add the bidder network to your app.
Each network has its own process for whitelisting an app and configuring placements for SDK Bidding. For more information about configuring your network placements for SDK Bidding, see the respective Network Integration Guides for networks that offer SDK Bidding: