DT FairBid is a mediation platform that gives developers and publishers control over which ad networks to integrate, how to prioritize them (if using a waterfall approach), and how to optimize ad placements to maximize revenue. DT FairBid supports integration with an array of leading ad networks.

DT FairBid also provides a unified auction environment (DT Exchange) for developers and publishers to offer their inventory at auction in real time. In these real time auctions, each ad impression is simultaneously offered and sold to the highest bidder. These bidders include several types of demand sources, including programmatic buyers (otherwise known as DSPs), programmatic mediation buyers, and mediation buyers.

DT FairBid also provides Dynamic Reports that allow publishers to create reports based on close-to-real-time data, flexible data exploration, and fast data aggregation. Additionally the FairBid Reporting API allows publisher to query multiple metrics across multiple dimensions to gain greater insight into ad performance.