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  1. Digital Turbine
  2. [New] App Management
  3. Setting Up an App in [New] App Management
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Setting Up Instances

Mediated network instances, also known as instances, indicate the order of mediated networks to which you want to offer your placement as well as the price at which you want to offer your placement.

Note

Ad Network mediation is only available for DT FairBid customers.

When adding a new instance, the DT Console requires the a name for the instance, a unique ID, and a worldwide CPM for the instance. For the remaining instance settings such as manual or Auto CPM, CPM targeting, and instance targeting, the DT Console uses default values. After adding an instance, edit the instance to modify these default values.

Manage all network instances from the Instances section of the Placement details screen.

Instances on the Placement Details screen

Adding an Instance

Before you begin adding instances, ensure that you have completed the following tasks:

To add an instance:

  1. From the Instances section of the Placement details screen, click Add instance.
    The Add instance window opens and displays a list of mediated networks associated with your app.

Note

If the mediated network does not appear in the list, then you must first add the network to the app. For more information about how to add a mediated network to the app, see Adding Mediated Networks.

  1. On the Add instance window, select a mediated network.
  1. Enter a Name for the instance. DT uses this name for all Reporting activities.
  1. Enter an Instance ID. DT suggests using a unique identifier from the mediated network. For more information about what parameter to use, see the appropriate Network Integration Guide.
  1. In the Worldwide CPM field, enter the minimum price you are willing to accept for this placement in this mediated network. DT uses this CPM until it establishes an an automatic eCPM.
  1. Click Add instance.

Editing an Instance

The DT Console creates Instances with default pricing and targeting settings. You can adjust these defaults as needed, or adjust instance settings during the lifetime of the instance as needed to meet your monetization goals.

Make all instance modifications on the Instance settings window. From the Placement details screen, click the instance you want to modify.

Instance Settings window

Pricing

When adding an instance, the DT Console applies Auto CPM by default. Auto CPM automatically adjusts the CPM based on historical pricing. While DT gathers pricing data to determine the best CPM, DT applies the Worldwide CPM. Once the DT Console gathers enough data to make CPM predictions, the instance shifts to use the CPM determined by Auto CPM.

If you do not want to use Auto CPM, deactivate Auto CPM, and manually enter either a Worldwide CPM or targeted CPMs. Additionally, some networks (Google Ad Manager and BIGO Ads) do not support Auto CPM and require you to manually enter a CPM.

pricing method for instances.

Applying Manual Worldwide Pricing

To apply manual worldwide pricing:

  1. Ensure that the AUTO CPM checkbox is deselected.
  1. Enter the CPM for the Worldwide entry.
  1. Click Save.

Applying Manual Pricing by Country

To apply manual pricing by country or region:

  1. Ensure that the AUTO CPM checkbox is deselected.
  1. Click Add countries.
    A list of countries available for targeting displays.

Countries for Targeting

  1. Select the countries or regions you want to target.
    As you select countries, they move to the top of the list.
  1. In the CPM field, enter the CPM for the selected countries.
  1. Click Apply.
  1. Repeat Steps 2-5 until you have specified all of your CPM targets.
    The list of countries in the Pricing sections updates as you add targets, and the Worldwide target changes to Rest of the World.
  1. Click Save.
Targeting

You can control the countries that the instance is available as well as the user tracking types. Make all Instance targeting modifications in the Targeting section of the Instance settings window.

Instance Targeting Options

Targeting Instance by Country

The DT Console defaults to exclude no country or region. You can include or exclude countries or regions as needed.

Targeting Instance by User Tracking Status

To target by User Tracking status, select the tracking status for which you want to allow this instance.

  1. Under TARGET BY USER TRACKING STATUS, select the tracking status for which you want to allow this instance.
  1. Click Save.

Activating and Deactivating an Instance

Deactivated instances do not receive any traffic. You cannot edit the settings of a deactivated instance. Once deactivated, the instance is hidden from the list of placement instances. Use the Show/Hide inactive instances icon to display or hide deactivated instances.
Click this icon to show or hide inactive instances.

To deactivate an instance:

  1. On the Placement Details screen, locate the active instance you want to deactivate.
  1. Click the three-dot menu for the instance, and click Deactivate.
  1. Click Yes to confirm the deactivation.

To activate an inactive instance:

  1. On the Placement Details screen, locate the deactivated instance you want to activate.
  1. Click the three-dot menu for the deactivated instance, and click Activate.

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