A placement refers to a location within your app where you want to displays ads. For example, this location may be on the start screen, the Game Over screen, or the bottom or top bar of the app.
Manage placements for your app from the Placements tab on the App Details screen.
To access the App Details screen, select an app from the Apps Dashboard. The Placements tab lists the placement available for the app. From this tab you can add a placement or edit an existing placement.
DT suggests the following process for working with placements:
- Add Instances.
- If needed, optimize placement performance with Experiments.
Adding a Placement
To add a placement to an app, the DT Console requires only the following information:
- The ad type for the placement.
- The floor price for the placement.
- A name for the placement.
When adding a new placement, the DT Console uses default values for certain placement properties such as floor price targeting, placement targeting, refresh rate, capping, and pacing, etc. To modify these default values, see Editing a Placement.
Tip
If you plan to add a lot of placements, consider using the Placement Import feature to import multiple placements in one go.
To add a placement:
- On the Placements tab of the App Details screen, click Add placement.
A new row displays at the top of the placement list with a default floor price of $0.01.
- Enter a name and floor price for the new placement.
- Select the Placement Type icon at the start of the row, and select an ad type from the drop-down menu.
- Click Add at the end of the new placement row.
The new placement becomes part of the list of placements with an assigned Placement ID. In addition, a confirmation message displays to confirm the addition of the new placement.
Editing a Placement
Placement settings vary by placement type. Manage all placement settings from the Placement details screen.
The floor price is the minimum price in US Dollars at which you are willing to sell your inventory. If you did not specify a floor price when you created a placement, the DT Console sets the default floor price to $0.01 USD worldwide. You can specify a different worldwide floor price and add regional floor prices for specific countries or regions. When you add a regional floor price, the DT Console applies the worldwide floor price to the rest of the world.
Make all floor price modifications under the Floor price section on the the App details screen.
Modifying Worldwide Floor Price
To modify the default worldwide floor price:
- Under the Floor price section on the App details screen, enter the desired floor price in USD.
- Click Save changes.
Applying Specific Floor Price by Country
To apply a specific floor price to a particular country or region:
- Under Floor price on the App details screen, click Add countries.
- Select the region or countries to which you want to apply the floor price.
- Enter the floor price for the selected countries.
- Click Apply.
- Click Save changes.
The DT Console applies the regional floor price to the specified countries and the default worldwide floor price for the rest of the world.
For interstitial placements, DT defaults placements to allow both skipable video and display ads. Modify these defaults as needed.
For Rewarded Placements, the DT Console does not turn on Server side rewarding. If you create a Rewarded placement, you must specify the server side rewards. For more information about how to configure the callback URL, see Server Side Rewarding.
To specify server side rewards:
- Under the Server side rewards section on the Placement details screen, select the Enable server side rewarding checkbox.
- Enter the Callback URL.
- In the Currency field, select a virtual currency that you want to reward the device user with.
- In the Rewarded amount field, enter the amount of virtual currency you want to reward for viewing the interstitial ad.
- In the Security token field, enter the security token.
- Click Save changes.
When adding a an MREC placement, the DT Console defaults the ad refresh interval to 20 seconds. To modify this default, specify the desired refresh rate in the MREC refresh interval section of the Placement details screen, and click Save changes.
When adding a an Banner placement, the DT Console defaults the ad refresh interval to 20 seconds. To modify this default, specify the desired refresh rate in the Banner refresh interval section of the Placement details screen, and click Save changes.
When you add a placement, the DT Console defaults placement targeting to Worldwide. If you want to specifically include or exclude a country or region, add targeting information in the Targeting section on the Placement details screen.
When you add a placement, it inherits the privacy setting of the app by default. You can adjust the privacy setting for a specific placement in the Privacy settings section of the Placement details screen.
When you ad a placement, capping and pacing are not set by default. You can limit the number of ads shown on a placement during a given time frame (capping) and also specify how often an ad displays (pacing).
Enter capping and pacing rates in the Capping and pacing section of the Placement details screen.