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Kochava

This is a multi-step guide for setting up your Digital Turbine campaign with Kochava.

Step 1. Creating a Campaign and Tracker

Step 2. Setting Up Partner Configuration

Step 3. Setting Up Install Postbacks

Step 4. Setting Up Cost Tracking

Step 1. Creating a Campaign and Tracker

  1. Navigate from the homepage to Apps & Assets→All Apps, click the ⋮ icon next to your app, and select Campaign Manager from the drop-down menu.

  1. Click Add a Tracker.
  2. Select Campaign and Segment from the drop-dow menu.

Note

In Kochava, trackers must be linked to both a campaign and a segment. This is automatically defaulted by the platform.

  1. Now that you have reached the campaign window, type your Tracker Name.

Tip

Enter Digital Turbine here or follow your naming convention for trackers.

  1. From the Tracker Type drop-down, select Acquisition.
  2. Next step depends on the platform you are setting up for:
For iOS For Android

From the Media Partner drop-down, select Digital Turbine – iOS.

Note

If setting up iOS campaigns where probabilistic matching is desired, go to Apps & Assets→Privacy Profiles→Edit to update the settings accordingly. For more details, contact your Kochava Customer Success Manager.

  1. Check the SHARE WITH PUBLISHER checkbox.
  2. Leave Destination URL settings as default. Click Save.

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  1. Copy the Click URL and Impression URL and send them to your Digital Turbine representative.

Step 2. Setting Up Partner Configuration

  1. Go to Apps & Assets→All Apps, click the ⋮ icon for your app, and select Partner Configuration from the drop-down menu.
  2. Click Add a Configuration.

  1. From the Media Partner drop-down, select Digital Turbine - Android and click Go.

Step 3. Setting Up Install Postbacks

  1. Click the ⋮ icon for the Install event Postback, and select Edit from the drop-down menu.
  2. For the App Store ID, enter your app’s bundle ID/package name. Leave the Digital Turbine App ID blank.
  3. Configure the settings as shown below and click Save.
Settings Value
Delivery Delay Realtime Delivery
Retry Attempts 3 Attempts
Deliver Method All
  1. Configure Post-Install event postbacks.
Required Events:
SessionBegin
Any event used for a KPI or optimization (ex: purchase, level, reached, first delivery).
Recommended Events:
Any event used for secondary KPIs.
Any event used for upper funnel metrics that are leading indicators of primary KPIs (ex.: registration, tutorial complete, add to cart).
  1. Locate the desired post-install event, click the ⋮ icon, and select Create from the drop-down menu.
  2. For the App Store ID, enter your app’s bundle ID/package name. Leave the Digital Turbine App ID blank.
  3. If there is a ROAS target, check the Send Revenue Data checkbox for events with a revenue value (ex.: purchase, adview, checkout).

  1. From the Event Type drop-down, select the corresponding standard event name.

Note

Digital Turbine machine learning algorithms rely on standard event names to improve ad targeting, optimization, measurement, and insights. For best results, use these names for event mapping:

  • app_open
  • purchase
  • level_achieved
  • ad_click
  • ad_view
  • login
  • add_payment_info
  • add_to_cart
  • add_to_wishlist
  • checkout_initiated
  • complete_registration
  • complete_tutorial
  • reservation
  • update
  • subscribe
  • search
  • view_content
  • credits_spent
  • achievement_unlocked
  • app_rated
  • tutorial_complete
  • social_share

If there's no suitable name on this list for an event, you can add an arbitrary event name. However, make sure there are no spaces and special characters in it other than the underscore ( _ ).

  1. Select the following settings:

Settings Value
Delivery Delay Realtime Delivery
Retry Attempts 3 Attempts
Deliver Method All
  1. Click Save. Repeat Steps 6-10 for any additional post-install events that you need to send to Digital Turbine.

Step 4. Setting Up Cost Tracking

  1. In the left-hand menu, click Cost→Configuration.

  1. Click Add a Media Partner in the top, right corner.
  2. Search and select Digital Turbine as the Media Partner.

  1. Enter the required values below:
Parmater  Value 
Configuration Name Recommended value is Digital Turbine.
Client ID Value provided by your Digital Turbine representative.
Client Secret Value provided by your Digital Turbine representative.
Product -dtgrowth  'dtgrowth' Product must be written in lowercase.
Timezone Select desired reporting timezone.
Currency Select desired reporting currency.
Add an email(s) For notifications regarding cost.
  1. Switch on the Active toggle.
  2. Click Save.

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