The purpose of Auto Store is to allow DSPs to determine if DT Exchange should show a store modal on top of a VAST video end card. The Auto Store improves the performance of app-install-driven campaigns, with higher conversions to impression rates and lower CPIs.
What is Auto Store?
Auto Store is a store modal supported by iOS with the SKStoreProductViewController object. It allows DT Exchange to show the advertised app’s store listing, allowing users to install an app with no interruption to their engagement with a running app, bypassing the trip to App Store.
DSPs determine if DT Exchange automatically displays the Store Kit as part of the ad creative experience after the video ad is over or skipped, overlaying the end card. When dismissed, the user sees the creative end card loaded underneath.
This feature is only available for full-screen VAST ads on iOS with an App Store bundle associated with the ad.
How Does it Work?
DT Exchange supports a new custom extension under BidRequest.imp.video.ext, called autostore. This field is only sent for eligible traffic.
BidRequest.imp.video.ext
| Attribute | Description | Type | Example |
|---|---|---|---|
| autostore | Indicates whether the inventory is eligible for Auto Store 1 - true; 0 - false |
Int; default 1 | "imp: { “video”: { “ext”: { “autostore”: 1 } }; |
DT backend digests two custom extension fields under BidResponse.seatbid.bid.ext.
These fields are called autostore and autostoreclick.
Both receive a boolean value of either 1 or 0, defining whether the DT Exchange SDK should enable the Auto Store feature and whether or not it should fire the companion click trackers when showing it.
BidResponse.seatbid.bid.ext
| Attribute | Description | Type | Example |
|---|---|---|---|
| autostore | Indicates whether DTX should enable automatically displaying the Store 1 - true; 0 - false | int; | “seatbid”: [{ “bid”: [{ “ext”: { “autostore”: 1 } }] }] |
| autostoreclick | Indicates whether DT Exchange should fire click trackers when displaying the Store Kit 1 - true; 0 - false |
Int; | “seatbid”: [{ “bid”: [{ “ext”: { “autostoreclick”: 1 } }] }] |
FAQs
For this feature to work, bid responses that would like to activate Auto Store must also provide the store listing ID of the app under either BidResponse.seatbid.bid.skadn.itunesitem or BidResponse.seatbid.bid.bundle (if both are provided, DT uses the itunesitem under the skadn object).
BidResponse.seatbid.bid.ext.autostore and BidResponse.seatbid.bid.ext.autostoreclick are 1, when presenting the AutoStoreKit, DT Exhange’s SDK fires all companion click trackers of the companion ad displayed underneath the store modal. If the displayed companion doesn't have any trackers, no tracker will be fired.