DT Exchange supports Apple's Custom Product Pages (CPP) in response to clicks initiated on StoreKit-based iOS components, including SKOverlay and StoreKit. Additionally, DTX allows demand-side platforms (DSPs) to attach a specific CPP Product Page ID to a bid response for use in click handling and redirection. For more information, see Handling Custom Product Pages.
Note
DT Exchange supports CustomProduct on iOS 15 or later.
Supported Features
- DSPs use native iOS StoreKit-based components.
- App developers create distinct versions of their App Store product page, each with a unique design. These pages support individual performance measurement.
- DSPs can bid with a unique CPP value per impression to specify a particular product page ID.
App Store Connect Requirements
To support CPP:
- DT supply must run on iOS 15 or later.
- The DT Exchange SDK version must be 8.2.3 or later.
Object: BidRequest.imp.ext.skadn
When these conditions are met, a new field labeled productpage with a value of 1 (DT oRTB reference) is included under BidRequest.imp.ext.skadn.r.
| Attribute | Always Passed | Description |
|---|---|---|
productpage |
No | This attribute flags supply supporting the Custom Product Page functionality; it passes with the value of 1 when eligible and will not be passed when not eligible. |
For more information, see Object: BidRequest.imp.ext.skadn in DT Exchange OpenRTB 2.5 Specs.
Object: BidResponse.seatbid.bid.ext.skadn
DSPs can set the custom product page as part of the bid response using the productpageid field under BidResponse.seatbid.bid.ext.skadn, with the relevant product page ID.
| Attribute | Required | Description |
|---|---|---|
productpageid |
No | Product Page ID to direct to on click. |
For more information, see Bid.ext.skadn ((SKAdNetwork) in DT Exchange OpenRTB 2.5 Specs.