CPP enables the utilization of custom product pages in response to clicks initiated on StoreKit-based iOS components, including SKOverlay and StoreKit.
Additionally, DTX allows the attachment of a designated CPP ID to a bid response, enabling it to be utilized for click handling and redirection.
Note
DT Exchange supports CustomProductPages on iOS 15 or later
Supported Features
- Demand-side platforms (DSPs) utilize iOS's native StoreKit-based components
- App developers create distinct versions of their App Store product page, each with a unique design. These pages can be individually measured for marketing purposes
- Bidding with a specific CPP value per impression, enabling DSPs to specify a particular product page ID
Configuring in App Store Connect
- Ensure that DT supply supports CPP functionality (iOS 15+ compatibility) and utilizes DT Exchange SDK version 8.2.3 or later
- When these conditions are met, a new field labeled "productpage" with a value of 1 (DT oRTB reference) is included under BidRequest.imp.ext.skadn.r
Object: BidRequest.imp.ext.skadn
Attribute | Always Passed | Description |
---|---|---|
productpage | No | This attribute flags supply supporting the Custom Product Page functionality; it passes with the value 1 when eligible and will not be passed when not eligible. |
For additional technical information, click here
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- DSPs can set the custom product page as part of the bid response.
This can be achieved using a field named "productpageid" under BidResponse.seatbid.bid.ext.skadn, with the relevant product page ID
- DSPs can set the custom product page as part of the bid response.
Object: BidResponse.seatbid.bid.ext.skadn
Attribute | Required | Description |
---|---|---|
productpageid | No |
Product Page id to direct to on click |
For additional technical information, click here