Placement A/B Testing is a method that allows you to experiment with different configurations within your Offer Wall placements and determine an effective setting to boost user engagement and revenue. 

DT’s Placement A/B Test evaluates multiple ad placements within an app to determine which performs better based on engagement, conversions, and revenue. It runs two or more variations simultaneously, which allows you to test exchange rates, colors, banners, and layouts. You can analyze metrics such as Click-Through Rates (CTR), Offer Conversions, and Unique Users to determine the effective placement and improve ad performance.

Creating an A/B Test Experiment

Set up the experiment by defining the placements and variables to compare before running the test. To start a test:

1. In the DT Console, go to Monetization→Offer Wall.
   The Offer Wall Publisher Dashboard appears.
2. Select the App where you want to run the test.

3. Select the Placement for the test. 
   The Placement Details window appears. 

4. Click Create Experiment.
   The Experiment window appears and shows all available settings. 

5. In the Enter Experiment Name field, enter an Experiment name. 

6. Click Add Variants to add new variants.

7. To edit the Variant name and User Distribution percentage, click the Edit icon in the Variant tab.
   The Set variant name and percentage window appear. 

• • Enter the Name and the User Distribution, then click Save.

8. To test the exchange rate:

• • Click Add Entry in the Exchange rate per country area.
  • Select the country from the Countries drop-down list and click the checkbox.
  • Enter the required exchange rate in the Exchange Rate Points per 1 USD field. 
  • To add additional exchange rates, click Add Entry and define the parameters. 

9. To test the Tag Color, Button Color, or Button Text Color, do one of the following:

• • Enter the required hex code in the text field.
  • Click the color picker to enter the RGB values or select a color from the palette.
    The preview updates and reflects the new color selections.

10. To test a Mobile banner image or Tablet banner image:

• • Click Choose File, and upload the required image. 

11. To view the UI customization, click Open Preview.

12. Click Start Experiment.

Monitoring Test Results

The DT Offer Wall Report allows you to view the performance of your test. To monitor the test results:

1. In the DT console, go to Dynamic Reports→Offer Wall Report.
   See Offer Wall Report for more information.
2. To Filter the report, add the Placement Experiment and Variant dimension to your report.

3. Filter the dimensions and select the required experiments. 
4. To view the results, toggle the Performance button.
   The report updates and shows the results of the experiments.
5. (Optional) To monitor the aggregated results of the experiment, select Table.

6. (Optional) To track the results over time, select Line Chart and split the data by the Date/Time. 
   The report appears as a line chart. 

Choosing the Winning Variant

After completing the experiment and analyzing the results, follow these steps to set the variant as the default:

1. From the Placement Experiment window, select the winning variant.
2. Click End Experiment.
   The winning variant is now the default placement configuration.